{"id":44,"date":"2024-07-01T13:35:42","date_gmt":"2024-07-01T12:35:42","guid":{"rendered":"https:\/\/e45.com\/ng\/?page_id=44"},"modified":"2024-12-16T12:13:33","modified_gmt":"2024-12-16T11:13:33","slug":"about-e45","status":"publish","type":"page","link":"https:\/\/e45.com\/ng\/about-e45\/","title":{"rendered":"About E45"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/10\/about-bg-1.jpg)\"><div class=\"free-text-wrapper container max-w-small text-center\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-heading-huge has-primary-color has-text-color\">Loved by dermatologists all<br>over the world<\/h1>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-h3 has-primary-color has-text-color\">For over 70 years.<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<section class=\"wp-block-karopharma-image-with-text image-with-text image-with-text__full-width blue\"><div class=\"image-with-text-container \"><div class=\"image-with-text-container-image-container\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg\" alt=\"vbl-quality-skincare\"\/><\/div><div class=\"image-with-text-container-content\" style=\"text-align:left\" data-test=\"content\"><div class=\"content\"><h2><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>Quality skincare<\/strong> everyday<\/mark><\/h2><p class=\"body\" data-test=\"body\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">We understand the importance of quality everyday products that care for skin with minimal fuss.<br><br>For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that\u2019s dedicated to vulnerable dry skin.<br><br>The E45 range of skincare products has been developed for different skin types and different parts of the body. <\/mark><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-right-bottom bg-auto bg-no-repeat  old\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/old-background-scaled.jpg)\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2 has-primary-color has-text-color\">The voice of experience<\/h2>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3 rosaborder has-primary-color has-text-color\">In<strong> 1952<\/strong><\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color\">We released our first product \u2013 E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3 rosaborder has-primary-color has-text-color\">In<strong> 1963<\/strong><\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color\">Physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. <\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3 rosaborder has-primary-color has-text-color\">In<strong> 1980<\/strong><\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color\">E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3 rosaborder has-primary-color has-text-color\">In<strong> 1990&#8217;s<\/strong><\/h3>\n\n\n\n<p class=\"mindre-p has-primary-color has-text-color\">We extended our product range to include a complete skincare emollient therapy. We\u2019ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients\u2019 skincare routines.<\/p>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/ng\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/5\/2024\/08\/Lotion-500ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/5\/2024\/08\/Lotion-500ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/5\/2024\/08\/Lotion-500ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/5\/2024\/08\/Lotion-500ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Lotion-500ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                      <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n          <div class=\"buy-now-container dropdown-container\">\n    <a\n      class=\"theme-button button-primary-color rounded-button\"\n      href=\"https:\/\/www.beautyhutafrica.com\/product\/38e50e67-9c0d-4809-a2d3-7f5336acfb8a\" onclick=\"dataLayer.push({'event':'ga_event', 'eventCategory':'Click on Reseller', 'eventAction':'Beauty Hut', 'eventLabel':'E45 Lotion', 'eventValue': undefined})\" rel=\"noopener\" target=\"_blank\" title=\"Beauty Hut\"\n      data-testid=\"buy-now-reseller\">\n      Buy now\n    <\/a>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"from-article-database":[],"class_list":["post-44","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About E45 - E45<\/title>\n<meta name=\"description\" content=\"Loved by dermatologists allover the world - For over 70 years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e45.com\/ng\/about-e45\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About E45 - E45\" \/>\n<meta property=\"og:description\" content=\"Loved by dermatologists allover the world - For over 70 years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e45.com\/ng\/about-e45\/\" \/>\n<meta property=\"og:site_name\" content=\"E45\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T11:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/\",\"url\":\"https:\/\/e45.com\/ng\/about-e45\/\",\"name\":\"About E45 - E45\",\"isPartOf\":{\"@id\":\"https:\/\/e45.com\/ng\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg\",\"datePublished\":\"2024-07-01T12:35:42+00:00\",\"dateModified\":\"2024-12-16T11:13:33+00:00\",\"description\":\"Loved by dermatologists allover the world - For over 70 years.\",\"breadcrumb\":{\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/e45.com\/ng\/about-e45\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/#primaryimage\",\"url\":\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg\",\"contentUrl\":\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/e45.com\/ng\/about-e45\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/e45.com\/ng\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About E45\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/e45.com\/ng\/#website\",\"url\":\"https:\/\/e45.com\/ng\/\",\"name\":\"E45\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/e45.com\/ng\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/e45.com\/ng\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/e45.com\/ng\/#organization\",\"name\":\"E45\",\"url\":\"https:\/\/e45.com\/ng\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/e45.com\/ng\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/e45.com\/app\/uploads\/sites\/5\/2024\/07\/E45-logo.png\",\"contentUrl\":\"https:\/\/e45.com\/app\/uploads\/sites\/5\/2024\/07\/E45-logo.png\",\"width\":124,\"height\":59,\"caption\":\"E45\"},\"image\":{\"@id\":\"https:\/\/e45.com\/ng\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About E45 - E45","description":"Loved by dermatologists allover the world - For over 70 years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e45.com\/ng\/about-e45\/","og_locale":"en_US","og_type":"article","og_title":"About E45 - E45","og_description":"Loved by dermatologists allover the world - For over 70 years.","og_url":"https:\/\/e45.com\/ng\/about-e45\/","og_site_name":"E45","article_modified_time":"2024-12-16T11:13:33+00:00","og_image":[{"url":"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e45.com\/ng\/about-e45\/","url":"https:\/\/e45.com\/ng\/about-e45\/","name":"About E45 - E45","isPartOf":{"@id":"https:\/\/e45.com\/ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e45.com\/ng\/about-e45\/#primaryimage"},"image":{"@id":"https:\/\/e45.com\/ng\/about-e45\/#primaryimage"},"thumbnailUrl":"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg","datePublished":"2024-07-01T12:35:42+00:00","dateModified":"2024-12-16T11:13:33+00:00","description":"Loved by dermatologists allover the world - For over 70 years.","breadcrumb":{"@id":"https:\/\/e45.com\/ng\/about-e45\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e45.com\/ng\/about-e45\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/e45.com\/ng\/about-e45\/#primaryimage","url":"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg","contentUrl":"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/5\/2024\/07\/vbl-quality-skincare.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/e45.com\/ng\/about-e45\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e45.com\/ng\/"},{"@type":"ListItem","position":2,"name":"About E45"}]},{"@type":"WebSite","@id":"https:\/\/e45.com\/ng\/#website","url":"https:\/\/e45.com\/ng\/","name":"E45","description":"","publisher":{"@id":"https:\/\/e45.com\/ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e45.com\/ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/e45.com\/ng\/#organization","name":"E45","url":"https:\/\/e45.com\/ng\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/e45.com\/ng\/#\/schema\/logo\/image\/","url":"https:\/\/e45.com\/app\/uploads\/sites\/5\/2024\/07\/E45-logo.png","contentUrl":"https:\/\/e45.com\/app\/uploads\/sites\/5\/2024\/07\/E45-logo.png","width":124,"height":59,"caption":"E45"},"image":{"@id":"https:\/\/e45.com\/ng\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":6,"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":167,"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/pages\/44\/revisions\/167"}],"wp:attachment":[{"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"from-article-database","embeddable":true,"href":"https:\/\/e45.com\/ng\/wp-json\/wp\/v2\/from-article-database?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}