{"id":101,"date":"2025-11-20T14:12:03","date_gmt":"2025-11-20T14:12:03","guid":{"rendered":"https:\/\/e45.com\/uae\/?page_id=101"},"modified":"2025-11-21T18:11:45","modified_gmt":"2025-11-21T14:11:45","slug":"about-e45","status":"publish","type":"page","link":"https:\/\/e45.com\/uae\/about-e45\/","title":{"rendered":"About E45"},"content":{"rendered":"\n
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Over 70 Years of Experience<\/h1>\n\n\n\n

E45 knows how to support skin<\/p>\n\n\n\n

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Quality skincare every day<\/h2>\n\n\n\n

We understand the importance of quality everyday products that care for skin with minimal fuss.<\/p>\n\n\n\n

For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that\u2019s dedicated to vulnerable dry skin.<\/p>\n\n\n\n

The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.<\/p>\n\n\n\n

The voice of experience<\/h2>\n\n\n\n

In 1952 we released our first product \u2013 E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.<\/p>\n\n\n\n

In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn\u2019t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.<\/p>\n\n\n\n

In the 1990s we extended our product range to include a complete skincare emollient therapy. We\u2019ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.<\/p>\n<\/div><\/div>\n\n\n

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\n \"E45\n <\/figure>\n
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E45 Moisturising Cream<\/h2>\n <\/div>\n
An intensely hydrating, dermatologically tested emollient that brings relief to a wide range of dry skin conditions.<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Itch-Relief-Gel-100ml\"\n\n <\/figure>\n
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E45 Itch Relief Gel<\/h2>\n <\/div>\n
Cools, calms and soothes dry, itchy and irritated skin<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Itch-Relief-Coolmousse-100ml-Packshot-Front\"\n\n <\/figure>\n
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E45 Itch Relief Coolmousse<\/h2>\n <\/div>\n
Provides immediate relief for dry, itchy and irritated skin<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Hydrating-Moisturiser-50ml-Front\"\n\n <\/figure>\n
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E45 Face Moisturiser<\/h2>\n <\/div>\n
Improves the skin\u2019s natural barrier for long lasting hydration<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Foaming-Cleanser-150ml\"\n\n <\/figure>\n
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E45 Face Cleanser<\/h2>\n <\/div>\n
For dry, sensitive and eczema-prone skin on the face<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45\n <\/figure>\n
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E45 Emollient Shower Cream<\/h2>\n <\/div>\n
Gentle and effective cleansing<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front\"\n\n <\/figure>\n
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E45 Moisturising Lotion<\/h2>\n <\/div>\n
An everyday moisturiser for dry and sensitive skin<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n
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\n \"E45-Dry-Scalp-Shampoo-200ml\"\n\n <\/figure>\n
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E45 Dry Scalp Shampoo<\/h2>\n <\/div>\n
Cleanses and provides effective relief<\/div>\n <\/div>\n <\/a>\n
\n \n Read more\n <\/a>\n<\/div> <\/div>\n <\/div>\n <\/div>\n
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