{"id":1072,"date":"2023-11-17T13:19:47","date_gmt":"2023-11-17T13:19:47","guid":{"rendered":"https:\/\/e45.com\/uk\/?p=1072"},"modified":"2025-12-15T14:45:38","modified_gmt":"2025-12-15T14:45:38","slug":"mastering-skincare-build-your-routine-for-radiant-healthy-skin","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/skincare-routines\/mastering-skincare-build-your-routine-for-radiant-healthy-skin\/","title":{"rendered":"Mastering skincare routines"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat bg-box undefined\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/2\/2023\/11\/Mastering-skincare.jpg)\"><div class=\"free-text-wrapper container max-w-small text-center\">\n<h1 class=\"wp-block-heading has-text-align-center is-style-heading-large\" id=\"title\">Mastering skincare: Build your routine for radiant, healthy skin<\/h1>\n\n\n\n<p class=\"is-style-paragraph-preamble\">The right daily skincare routine plays a vital role in maintaining overall skin health by supporting the skin\u2019s natural functions and resilience. A consistent routine can also help address specific concerns such as acne, scarring, hy<\/p>\n\n\n\n<p class=\"is-style-paragraph-preamble\">Importantly, an effective routine doesn\u2019t need to be complex. Rather than striving for perfection, establishing a few well-chosen steps as part of your daily ritual can strengthen the skin barrier, enhance long-term skin wellbeing and provide a grounding start and end to your day.perpigmentation and uneven texture.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"author-meta-block wp-block-karopharma-free-text\" style=\"padding: 0;\"><div class=\"container max-w-medium text-left\"><p class=\"meta-date\" style=\"margin-top: 0.5rem; margin-bottom: 0; color: var(--color-natural-black);\">15 December 2025<\/p><p class=\"meta-author\" style=\"margin-top: 7px; margin-bottom: 0;\"><span class=\"meta-label\">By <\/span><a href=\"https:\/\/e45.com\/uk\/author\/zoitsianou\/\" class=\"meta-author-link\" style=\"color: var(--color-primary-100); text-decoration: underline;\">Dr. Zoi Tsianou<\/a><\/p><p class=\"meta-job\" style=\"margin-top: 7px; margin-bottom: 0; font-size: 0.9em; font-weight: 600;\">BSc MSc MD PhD MRCP MRCP Derm<\/p><p class=\"meta-company\" style=\"margin-top: 7px; margin-bottom: 0; font-size: 0.9em; color: var(--color-gray-1);\">Consultant Dermatologist | Dermatological Surgeon | Clinical Researcher<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-heading-h2\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"#section1\">The key to a successful skincare routine is patience and regularity<\/a><\/li>\n\n\n\n<li><a style=\"font-family: var(--font-family-body); font-size: 1rem; font-weight: var(--font-weight-body);\" href=\"#section2\">The importance of a skincare routine<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">Understanding your skin<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">Building your skincare routine: A step-by-step guide<\/a><\/li>\n\n\n\n<li><a href=\"#section5\">Personalising your skincare routine<\/a><\/li>\n\n\n\n<li><a href=\"#section6\">The final touches to your skincare routine<\/a><\/li>\n\n\n\n<li><a href=\"#section7\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section8\">FAQ: Skincare Routine<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section1\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">The Key to a Successful Skincare Routine: Patience and Consistency<\/h2>\n\n\n\n<p>Before exploring how to build an effective skincare routine, it is important to understand the fundamental steps that form the foundation of any regimen. These can be divided into <strong>essential<\/strong> and <strong>optional<\/strong> categories:<\/p>\n\n\n\n<p>Essential steps:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Cleansing<\/li>\n\n\n\n<li>Moisturising<\/li>\n\n\n\n<li>SPF (Sun Protection Factor)<\/li>\n<\/ul>\n\n\n\n<p>Optional (targeted) steps:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Exfoliants<\/li>\n\n\n\n<li>Treatment serums<\/li>\n\n\n\n<li>Eye cream<\/li>\n<\/ul>\n\n\n\n<p>A successful routine relies on patience and consistent application. Skincare is highly individual, and what works effectively for one person may produce different results for another. The most reliable approach is to understand your skin\u2019s specific needs and introduce products slowly and intentionally.<\/p>\n\n\n\n<p>It is also important to recognise that results take time. The skin renews itself in cycles of approximately <strong>4\u20136 weeks<\/strong>, and noticeable improvements may require several cycles. Many optional, treatment-based products such as exfoliating acids, active serums or eye creams should be incorporated gradually to allow the skin to adapt.<\/p>\n\n\n\n<p>By building your routine on a few essential steps and introducing targeted treatments thoughtfully, you support your skin\u2019s long-term health and give it the time it needs to respond and improve.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\" id=\"section2\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">The Importance of a Skincare Routine<\/h2>\n\n\n\n<p>Establishing a consistent skincare routine is essential for maintaining a healthy, balanced and radiant complexion. A well-structured regimen supports the skin\u2019s natural functions by cleansing, hydrating and protecting it from external stressors, while also addressing individual concerns such as sensitivity, breakouts, pigmentation or early signs of ageing.<\/p>\n\n\n\n<p>Beyond its physical benefits, a skincare routine also contributes to overall wellbeing. Dedicating time to care for your skin can reinforce positive self-care habits, enhance self-confidence and provide a calming moment of routine within a busy day. In this way, skincare becomes not only a functional practice but also a meaningful investment in both skin health and personal wellness.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-secondary\" style=\"background-image:url()\" id=\"section3\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Understanding Your Skin<\/h2>\n\n\n\n<p>Understanding your skin is the first and most important step in developing an effective skincare routine. Skin types vary according to factors such as <strong>oil production, sensitivity, and hydration levels<\/strong>. Some individuals may have dry skin, others oily, while many have a combination of both.<\/p>\n\n\n\n<p>By identifying your skin type, you can <strong>tailor your skincare regimen<\/strong> to meet its specific needs, ensuring that each product supports overall skin health and enhances the complexion\u2019s appearance. A targeted approach helps address common concerns such as <strong>irritation, breakouts, dryness, and pigmentation<\/strong>, maximising the effectiveness of your routine and promoting a more balanced, even-toned complexion.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-transparent\" style=\"background-image:url()\" id=\"section4\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Building Your Skincare Routine: A Step-by-Step Guide<\/h2>\n\n\n\n<p>A skincare routine can be as simple or as detailed as you like. For many, cleansing, moisturising, and SPF provide the essential foundation for healthy, protected skin.<\/p>\n\n\n\n<p>Adding optional steps, including targeted treatments and specialty products, can further address concerns such as hydration, oil control, pore minimisation, hyperpigmentation or aging-related changes, enhancing overall skin health and appearance.<\/p>\n\n\n\n<p>The following guide outlines a professional approach to building an effective routine:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">1. Cleansing<\/h3>\n\n\n\n<p>Cleansing is the cornerstone of any skincare routine. It removes <strong>dirt, excess oils, makeup, and other impurities<\/strong>, helping to prevent clogged pores and breakouts. A proper cleanse also prepares the skin to better absorb subsequent products.<\/p>\n\n\n\n<p>For sensitive skin, a gentle cleanser such as the\u00a0<a href=\"http:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\"><strong>E45 Face Foaming Cleanser<\/strong><\/a>\u00a0is recommended. Apply to damp skin, massage gently, and rinse thoroughly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">2. Moisturising<\/h3>\n\n\n\n<p>Moisturising helps to&nbsp;<strong>lock in hydration<\/strong>&nbsp;and strengthen the skin\u2019s natural barrier, protecting against environmental stressors. A lightweight formula, such as&nbsp;<a href=\"https:\/\/e45.com\/uk\/product\/e45-face-care-hydrating-moisturiser\/\"><strong>E45 Face Moisturiser<\/strong><\/a>, provides effective hydration without leaving a greasy residue.<\/p>\n\n\n\n<p>Apply a&nbsp;<strong>five pence-sized amount<\/strong>, spreading evenly across the face, and extend down to the&nbsp;<strong>neck and d\u00e9colletage<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">3. Sun Protection<\/h3>\n\n\n\n<p>Sunscreen is the&nbsp;<strong>most important step<\/strong>&nbsp;in protecting your skin from&nbsp;<strong>UV-related damage<\/strong>, including premature ageing, hyperpigmentation, and skin cancer. UV rays can penetrate clouds and glass, so daily protection is essential\u2014even on overcast days.<\/p>\n\n\n\n<p>Apply a\u00a0<strong>generous amount<\/strong>\u00a0to all exposed areas of skin. For the face, neck, and d\u00e9colletage, approximately\u00a0<strong>\u00bc teaspoon or 2 fingers length<\/strong>\u00a0is recommended.\u00a0(For more detailed guidance on the correct amount of sunscreen, refer to <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/sun-protection\/guide-to-spf-and-sun-protection\/\">our\u00a0Guide to SPF<\/a>\u00a0article.)<\/p>\n\n\n\n<p>You may also choose a&nbsp;<strong>moisturiser containing SPF<\/strong>, such as&nbsp;<a href=\"https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\"><strong>E45 Face Daily Protect<\/strong><\/a>, to combine hydration and sun protection in one step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Optional additional steps<\/h3>\n\n\n\n<p><strong>Treatment Products<\/strong><\/p>\n\n\n\n<p>Treatment products target\u00a0<strong>specific skin concerns<\/strong>\u00a0and deliver active ingredients deep into the skin. Depending on the product, apply it to the entire face or to targeted areas, following the manufacturer\u2019s instructions.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Hyaluronic Acid Serum<\/strong>: Hydrates and plumps the skin.<\/li>\n\n\n\n<li><strong>Vitamin C Serum<\/strong>: Brightens the complexion and provides antioxidant protection.<\/li>\n\n\n\n<li><strong>Retinol Serum<\/strong>: Accelerates skin renewal, reduces fine lines and wrinkles, and evens skin tone.<\/li>\n\n\n\n<li><strong>Niacinamide Serum<\/strong>: Reduces redness, regulates oil production, and improves texture.<\/li>\n\n\n\n<li><strong>Peptide Serum<\/strong>: Supports collagen production and skin elasticity.<\/li>\n\n\n\n<li><strong>Salicylic Acid Serum<\/strong>: Ideal for oily or acne-prone skin; unclogs pores and reduces inflammation.<\/li>\n<\/ul>\n\n\n\n<p>For fragrance-free hydration suitable for dry or sensitive skin,\u00a0<a href=\"https:\/\/e45.com\/uk\/product\/e45-face-hydrating-serum\/\"><strong>E45 Face Hydrating Serum<\/strong><\/a>\u00a0containing hyaluronic acid is an excellent option.<\/p>\n\n\n\n<p><strong>Eye Cream<\/strong><\/p>\n\n\n\n<p>The skin around the eyes is delicate and often shows signs of ageing first. Eye creams are formulated to\u00a0<strong>hydrate and address concerns<\/strong>\u00a0such as puffiness, dark circles, or fine lines. Apply a small amount using your\u00a0<strong>ring finger<\/strong>, gently dabbing around the entire orbital bone while avoiding the lash line.<\/p>\n\n\n\n<p><strong>Exfoliation<\/strong><\/p>\n\n\n\n<p>Exfoliation removes&nbsp;<strong>dead skin cells<\/strong>, helping to unclog pores, prevent acne, and promote a radiant complexion. It should be performed&nbsp;<strong>sparingly<\/strong>, typically no more than 1\u20132 times per week, to prevent irritation. Individuals with&nbsp;<strong>eczema or highly sensitive skin<\/strong>&nbsp;should exercise caution and use only products suitable for their skin type.<\/p>\n\n\n\n<p>By consistently following the&nbsp;<strong>essential steps<\/strong>, <strong>cleansing, moisturising, and daily SPF<\/strong>, and incorporating&nbsp;<strong>optional treatments and specialty steps<\/strong>&nbsp;thoughtfully, you can maintain healthy, resilient skin while addressing individual concerns. Each step in this routine serves a specific purpose, and together they work to enhance skin health, appearance, and overall wellbeing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-primary\" style=\"background-image:url()\" id=\"section5\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Personalising Your Skincare Routine<\/h2>\n\n\n\n<p>Every individual\u2019s skin is unique, and an effective skincare routine should be tailored to\u00a0<strong>your skin\u2019s specific needs<\/strong>, complement your\u00a0<strong>lifestyle<\/strong>, and align with your\u00a0<strong>personal preferences<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Understanding Your Skin Needs<\/h4>\n\n\n\n<p>Begin by identifying your\u00a0<strong>skin type<\/strong> &#8211; normal, dry, oily, or combination &#8211; and noting any specific concerns such as\u00a0<strong>sensitivity, acne, <\/strong><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/eczema\/\">eczema<\/a>,<strong> rosacea, premature ageing, or <\/strong><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/sun-protection\/understanding-skin-pigmentation-a-guide-to-healthy-skin\/\">hyperpigmentation<\/a>. This assessment will guide your choice of products.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Dry or dehydrated skin benefits from\u00a0<strong>hydrating products<\/strong>\u00a0containing ingredients like\u00a0<strong>hyaluronic acid<\/strong>.<\/li>\n\n\n\n<li>Oily or acne-prone skin may require\u00a0<strong>oil-free or non-comedogenic formulations<\/strong>.<\/li>\n\n\n\n<li>For conditions such as\u00a0<strong>eczema or psoriasis<\/strong>, refer to expert guidance to select products that support skin health and minimise irritation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Aligning with Your Lifestyle<\/h4>\n\n\n\n<p>The complexity of your routine should reflect your daily habits. If mornings are rushed, a\u00a0<strong>simplified routine<\/strong>\u00a0may be most practical, while evenings can accommodate a\u00a0<strong>more extensive regimen<\/strong>. Frequent travellers may benefit from\u00a0<strong>travel-sized or multi-purpose products<\/strong>\u00a0to maintain consistency while on the go.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Considering Personal Preferences<\/h4>\n\n\n\n<p>Your preferences can help shape your skincare choices. You might opt for\u00a0<strong>natural, organic, cruelty-free, or vegan products<\/strong>, avoid certain\u00a0<strong>fragrances or ingredients<\/strong>, or prioritise specific\u00a0<strong>textures or packaging formats<\/strong>. Budget considerations may also influence product selection.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\"><strong>Enjoyment and Consistency<\/strong><\/h4>\n\n\n\n<p>The most effective routine is one that you\u00a0<strong>enjoy and can maintain consistently<\/strong>. Skincare is most beneficial when applied mindfully as part of a self-care ritual rather than a chore. Choosing products that feel pleasant to use encourages adherence, which is key to achieving long-term results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Evaluating and Adjusting Over Time<\/h3>\n\n\n\n<p>Skin changes naturally over time due to&nbsp;<strong>age, diet, climate, and hormonal shifts<\/strong>. Regularly evaluating and adjusting your routine ensures it continues to meet your skin\u2019s evolving needs.<\/p>\n\n\n\n<p>There is no universal skincare regimen, the&nbsp;<strong>best routine is as unique as you are<\/strong>.<br>While finding the ideal combination of products may require some experimentation, a personalised approach will help you achieve and maintain&nbsp;<strong>healthy, radiant skin<\/strong>&nbsp;over the long term.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat\" style=\"background-image:url()\" id=\"section6\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">The Final Touches to Your Skincare Routine<\/h2>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Incorporating Healthy Lifestyle Habits for Radiant Skin<\/h3>\n\n\n\n<p>Your daily lifestyle choices play a vital role in supporting the effectiveness of your skincare routine. A balanced, nutrient-rich diet, regular physical activity, adequate hydration and consistent, restorative sleep all contribute to healthier, more resilient and naturally radiant skin.<\/p>\n\n\n\n<p>These habits complement your topical skincare products, helping to strengthen the skin from within and maintain long-term skin health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Seek Professional Advice When Needed<\/h3>\n\n\n\n<p>If you experience persistent or severe skin concerns, it is advisable to consult a dermatologist or qualified skincare professional. They can assess your skin, identify underlying issues and recommend tailored treatments or products to support your individual needs.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-secondary\" style=\"background-image:url()\" id=\"section7\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Conclusion<\/h2>\n\n\n\n<p>Your skin plays an important role in reflecting your overall health and wellbeing. A consistent, well-structured skincare routine not only enhances the appearance and resilience of your skin but can also contribute to greater confidence and self-care. By understanding your skin\u2019s needs and choosing products that support its health, you can take meaningful steps toward achieving a radiant, balanced complexion.<\/p>\n\n\n\n<p>If you have a sensitive skin type, you may find our <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skincare-routines\/sensitive-skincare-routine-gentle-care-for-delicate-complexions\/\">dedicated guide to skincare for sensitive skin<\/a> particularly helpful.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-none bg-center bg-cover bg-no-repeat  is-style-transparent\" style=\"background-image:url()\" id=\"section8\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">FAQ: Skincare Routine<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-accordions is-style-transparent\"><div class=\"container\">\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How should I start my skincare routine?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Begin by identifying your skin type &#8211; whether it is oily, dry, combination or sensitive &#8211; and determining any specific concerns such as acne, hyperpigmentation, or premature ageing. Once you understand your skin\u2019s needs, select products formulated to address those concerns. A foundational routine typically includes cleansing, moisturising and daily sun protection. Additional steps such as exfoliation or targeted treatments can be introduced gradually as needed.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What are the 7 steps of skincare?<\/h2><\/summary><div class=\"accordion-content\">\n<p>A more comprehensive routine may follow these seven steps, in the following order:<\/p>\n\n\n\n<ol class=\"wp-block-list is-style-default\">\n<li>Cleansing<\/li>\n\n\n\n<li>Toning<\/li>\n\n\n\n<li>Exfoliating (2-3 times a week)<\/li>\n\n\n\n<li>Applying a serum<\/li>\n\n\n\n<li>Eye cream<\/li>\n\n\n\n<li>Moisturising<\/li>\n\n\n\n<li>Sunscreen (in the morning reapplication throughout the day)<\/li>\n<\/ol>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What should make up a skincare routine?<\/h2><\/summary><div class=\"accordion-content\">\n<p>At minimum, a routine should include cleansing, moisturising and sun protection. For a more advanced regimen, you may incorporate exfoliants, serums, eye creams or other targeted treatments depending on your skin\u2019s needs.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What are the 5 basics of skincare?<\/h2><\/summary><div class=\"accordion-content\">\n<p>The essential pillars of a balanced skincare routine are:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Cleansing<\/strong>: Removes dirt, excess oil and impurities.<\/li>\n\n\n\n<li><strong>Toning<\/strong>: Helps balance the skin and prepare it for subsequent steps.<\/li>\n\n\n\n<li><strong>Moisturising<\/strong>: Hydrates and supports the skin barrier.<\/li>\n\n\n\n<li><strong>Sun Protection<\/strong>: Shields the skin from harmful UV radiation.<\/li>\n\n\n\n<li><strong>Regular Exfoliation<\/strong>: Encourages cell turnover and promotes smoother, brighter skin.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What are the 3 most important skincare products?<\/h2><\/summary><div class=\"accordion-content\">\n<p>The three core products recommended for all skin types are a\u00a0<strong>cleanser<\/strong>, a\u00a0<strong>moisturiser<\/strong>, and\u00a0<strong>sunscreen<\/strong>. Together, they cleanse, hydrate and protect the skin, forming the foundation of any effective routine.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What is the number 1 rule of skincare?<\/h2><\/summary><div class=\"accordion-content\">\n<p>The most important rule in skincare is to\u00a0<strong>wear sunscreen every day<\/strong>. Daily sun protection helps prevent UV-induced damage, including premature ageing, pigmentation and skin cancer.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Intensive Barrier Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Intensive-Barrier-Repair\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Intensive Barrier Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3533\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Bumpy Skin Smoothing Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Bumpy-Skin-Smoothing-Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Bumpy Skin Smoothing Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3526\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n    class=\"product-card-link\"\n    title=\"E45 SPF30 Protecting Lip Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 SPF30 Protecting Lip Balm\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 SPF30 Protecting Lip Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2786\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1458\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002698\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-face-cream-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Face Cream SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1447\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002692\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-after-sun-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive After Sun Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 After Sun Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive After Sun Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1433\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002983\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1421\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002697\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1386\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002696\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Lotion 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1379\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002695\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 50SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1370\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002694\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1353\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002693\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-hydrating-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Face Hydrating Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 FACE hydrating serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Hydrating Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>16.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1006\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002463\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lips-and-dry-skin-balm\/\n    class=\"product-card-link\"\n    title=\"E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Nourishing-Balm-30ml-GB\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>8.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"996\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002273\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Face Night Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Night Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Night Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"990\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002462\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\n    class=\"product-card-link\"\n    title=\"E45 Face Daily Protect\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Daily Protect\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Daily Protect<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"983\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002461\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>3.49<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002049\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.69<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"84\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002044\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Anti-Itch Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"652\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002272\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-coolmousse\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Coolmousse\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief Coolmousse\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Coolmousse<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"648\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002271\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002055\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 CICA Soothe &amp; Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 CICA Soothe &#038; Repair Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 CICA Soothe &amp; Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2768\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-eczema-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Eczema Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Eczema-Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Eczema Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"43\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002717\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dermatitis-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Dermatitis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dermatitis cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dermatitis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"45\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002019\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-psoriasis-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Psoriasis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Psoriasis Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Psoriasis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"51\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002020\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/hc45-hydrocortisone-cream\/\n    class=\"product-card-link\"\n    title=\"HC45 Hydrocortisone Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"HC45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">HC45 Hydrocortisone Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"49\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002057\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2777\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Shower Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Shower Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Shower Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"324\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002009\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-bath-oil\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Bath Oil\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Bath Oil\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Bath Oil<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.39<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"311\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002011\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-hand-wash-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Wash Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Wash Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Wash Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"304\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002014\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-shampoo\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Shampoo\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Shampoo\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Shampoo<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"320\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002008\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-rich-24h-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Rich 24H Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Rich Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Rich 24H Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"328\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002029\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion-spray\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion Spray\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion Spray\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion Spray<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"91\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002021\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-moisturising-hand-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Moisturising Hand Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Hand Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Moisturising Hand Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"240\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002012\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"246\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002027\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Foaming Cleanser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Foaming-Cleanser-150ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Foaming Cleanser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"93\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002071\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-care-hydrating-moisturiser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Care Hydrating Moisturiser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Hydrating-Moisturiser-50ml-Front\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Care Hydrating Moisturiser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"95\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002072\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-junior-foaming-bath-milk\/\n    class=\"product-card-link\"\n    title=\"E45 Junior Foaming Bath Milk\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Junior Foaming Bath Milk\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Junior Foaming Bath Milk<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"291\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002010\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How should I start my skincare routine?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Begin by identifying your skin type \u2013 whether it is oily, dry, combination or sensitive \u2013 and determining any specific concerns such as acne, hyperpigmentation, or premature ageing. Once you understand your skin\u2019s needs, select products formulated to address those concerns. A foundational routine typically includes cleansing, moisturising and daily sun protection. Additional steps such as exfoliation or targeted treatments can be introduced gradually as needed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the 7 steps of skin care?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"<p>A more comprehensive routine may follow these seven steps, in the following order:\\n<\/p>\\n<ul>\\n<li>Cleansing<\/li>\\n<li>Toning<\/li>\\n<li>Exfoliating (2-3 times a week)<\/li>\\n<li>Applying a serum<\/li>\\n<li>Eye cream<\/li>\\n<li>Moisturising<\/li>\\n<li> Sunscreen (in the morning reapplication throughout the day)\\n <\/li>\\n<\/ul>\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What should make up a skincare routine?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"At minimum, a routine should include cleansing, moisturising and sun protection. For a more advanced regimen, you may incorporate exfoliants, serums, eye creams or other targeted treatments depending on your skin\u2019s needs.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the 5 basics of skincare?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"<p>The 5 basics of skincare are:<\/p>\\n<ul>\\n<li>Cleansing: Removes dirt, excess oil and impurities.<\/li>\\n<li>Toning: Helps balance the skin and prepare it for subsequent steps.<\/li>\\n<li>Moisturising: Hydrates and supports the skin barrier.<\/li>\\n<li>Sun Protection: Shields the skin from harmful UV radiation.<\/li>\\n<li>Regular Exfoliation: Encourages cell turnover and promotes smoother, brighter skin.<\/li>\\n<\/ul>\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the 3 most important skincare products?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The three core products recommended for all skin types are a cleanser, a moisturiser, and sunscreen. Together, they cleanse, hydrate and protect the skin, forming the foundation of any effective routine.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the number 1 rule of skincare?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The most important rule in skincare is to wear sunscreen every day. 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Learn how to build a personalised skincare routine that nurtures your skin and builds a healthy barrier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skincare-routines\/mastering-skincare-build-your-routine-for-radiant-healthy-skin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Skincare: Build Your Routine for a Healthy Skin\" \/>\n<meta property=\"og:description\" content=\"Unlock the secrets to a flawless complexion. 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