{"id":2722,"date":"2025-03-18T08:32:37","date_gmt":"2025-03-18T08:32:37","guid":{"rendered":"https:\/\/e45.com\/uk\/?p=2722"},"modified":"2025-11-13T06:29:38","modified_gmt":"2025-11-13T06:29:38","slug":"cracked-skin","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/cracked-skin\/","title":{"rendered":"Cracked skin"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat bg-box undefined\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/2\/2025\/03\/cracked-skin.jpg)\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h1 class=\"wp-block-heading has-text-align-center is-style-heading-large\" id=\"title\">Cracked skin: Causes, symptoms and ways to soothe<\/h1>\n\n\n\n<p class=\"has-text-align-center is-style-paragraph-preamble\">Cracked skin is a common concern for many people, especially during the colder months or after frequent exposure to harsh conditions. While it may seem like a minor issue at first, cracked skin can become uncomfortable and even painful if left unaddressed.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-paragraph-preamble\">Understanding what causes it, how to soothe it and ways to prevent it can make a significant difference in your skincare routine.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-heading-h2\">Read on to discover<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"#section1\">What is cracked skin?<\/a><\/li>\n\n\n\n<li><a style=\"font-family: var(--font-family-body); font-size: 1rem; font-weight: var(--font-weight-body);\" href=\"#section2\">Causes of cracked skin<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">Symptoms of cracked skin<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">How to treat and soothe cracked skin<\/a><\/li>\n\n\n\n<li><a href=\"#section5\">Preventing cracked skin<\/a><\/li>\n\n\n\n<li><a href=\"#section6\">Cracked skin on specific areas of the body<\/a><\/li>\n\n\n\n<li><a href=\"#section7\">Complications of cracked skin<\/a><\/li>\n\n\n\n<li><a href=\"#section8\">Recommended products for cracked Skin<\/a><\/li>\n\n\n\n<li><a href=\"#section9\">When to seek professional advice<\/a><\/li>\n\n\n\n<li><a href=\"#section10\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section11\">FAQ: Cracked skin<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section1\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-1\">What is cracked skin?<\/h2>\n\n\n\n<p>Cracked skin occurs when the outer layer of the skin, the epidermis, becomes too dry and loses its elasticity. This can lead to small splits or fissures, often appearing on areas like the hands, feet, lips or heels. These cracks can feel rough and may even bleed in severe cases.<\/p>\n\n\n\n<p>Dryness is usually the underlying cause, but cracked skin isn\u2019t just about hydration \u2013 it\u2019s also about protecting your skin\u2019s natural barrier. When this barrier is damaged, the skin struggles to retain moisture, leading to visible cracks.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\" id=\"section2\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Causes of cracked skin<\/h2>\n\n\n\n<p class=\"is-style-paragraph-body-text\">There are several factors that can contribute to cracked skin. Some are external, while others are linked to internal health or habits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Environmental causes<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Cold weather<\/strong>: The drop in temperature and humidity during winter can strip moisture from the skin.<\/li>\n\n\n\n<li><strong>Frequent handwashing<\/strong>: While important for hygiene, using harsh soaps and hot water can dry out the skin.<\/li>\n\n\n\n<li><strong>Exposure to chemicals<\/strong>: Cleaning products or industrial substances can weaken the skin\u2019s barrier.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Lifestyle factors<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Dehydration<\/strong>: Not drinking enough water can reduce your skin\u2019s ability to stay hydrated.<\/li>\n\n\n\n<li><strong>Lack of skincare<\/strong>: Skipping moisturisers or using unsuitable products can leave skin vulnerable to dryness.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Underlying conditions<\/h3>\n\n\n\n<p>Sometimes cracked skin is a sign of a more persistent issue, like <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/eczema\/\">eczema<\/a>, <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/psoriasis\/\">psoriasis<\/a> <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/ichthyosis\/\">ichthyosis<\/a> or athlete\u2019s foot. While it\u2019s always worth discussing symptoms with a healthcare professional, everyday care can often help soothe and protect the skin.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-secondary\" style=\"background-image:url()\" id=\"section3\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Symptoms of cracked skin<\/h2>\n\n\n\n<p>Cracked skin can look and feel different depending on the affected area. Here are some common signs to watch for:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/dry-skin\/\">Dry skin<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/flaky-skin\/\">Flaky patches<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/red-skin\/\">Redness<\/a> or <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/irritated-skin\/\">irritation<\/a><\/li>\n\n\n\n<li>A feeling of tightness, especially after washing<\/li>\n\n\n\n<li>Visible cracks or fissures<\/li>\n\n\n\n<li>Soreness or slight bleeding in severe cases<\/li>\n<\/ul>\n\n\n\n<p>If you notice these symptoms, it\u2019s important to start caring for your skin early to prevent further discomfort.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section4\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">How to treat and soothe cracked skin<\/h2>\n\n\n\n<p>The good news is that with the right approach, cracked skin can often be managed effectively. While severe cases may require professional advice, there are plenty of things you can do at home to care for your skin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\" id=\"title-2\">Moisturising regularly<\/h3>\n\n\n\n<p>One of the most important steps is to use a high-quality moisturiser. Products like <a href=\"https:\/\/e45.com\/uk\/product\/e45-cream\/\"><strong>E45 Cream<\/strong> <\/a>are specially formulated to provide long-lasting hydration and repair dry, cracked skin. Look for creams that are fragrance-free and dermatologically tested to avoid further irritation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Gentle cleansing<\/h3>\n\n\n\n<p>Switch to a mild, soap-free cleanser that won\u2019t strip your skin of natural oils. Hot water can be harsh, so lukewarm water is a better choice for washing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Protective measures<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Wear gloves<\/strong>: If your hands are affected, wearing gloves during household chores can protect them from harsh detergents.<\/li>\n\n\n\n<li><strong>Keep your feet covered<\/strong>: For cracked heels, cotton socks can help lock in moisture after applying a foot cream.<\/li>\n\n\n\n<li><strong>Use lip balm<\/strong>: For cracked lips, choose a balm with hydrating ingredients like glycerin or shea butter.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Night-time care<\/h3>\n\n\n\n<p>At night, apply a thicker layer of moisturiser or a rich balm to affected areas.<\/p>\n\n\n\n<p>If you\u2019ve treated your hands or feet, covering them with cotton gloves or socks can help the product absorb more effectively while you sleep.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section5\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Preventing cracked skin<\/h2>\n\n\n\n<p>Taking preventative steps can go a long way in keeping your skin healthy. Even small changes to your routine can make a noticeable difference.<\/p>\n\n\n\n<p><strong>Stay hydrated<\/strong>: Drinking enough water is key to maintaining overall skin health. Aim for about 6\u20138 glasses a day and eat foods with high water content, like cucumber and watermelon.<\/p>\n\n\n\n<p><strong>Create a protective barrier<\/strong>: Using moisturising products daily helps your skin maintain its natural barrier. After showering, apply a moisturiser like <a href=\"https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\"><strong>E45 Emollient Shower Cream<\/strong><\/a> to lock in hydration while your skin is still damp.<\/p>\n\n\n\n<p><strong>Humidify Your Home<\/strong>: If you live in a dry climate or use central heating, consider a humidifier to add moisture to the air. This can prevent your skin from drying out as quickly.<\/p>\n\n\n\n<p><strong>Be Gentle<\/strong>: Avoid using rough scrubs or loofahs on dry areas, as these can worsen cracks. Instead, opt for a soft cloth and pat your skin dry rather than rubbing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-transparent\" style=\"background-image:url()\" id=\"section6\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Cracked skin on specific areas of the body<\/h2>\n\n\n\n<p>Cracked skin can occur on various parts of the body, and the symptoms and causes may differ depending on the affected area. Here\u2019s a detailed breakdown of common problem areas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Cracked skin on the hands<\/h3>\n\n\n\n<p>The hands are one of the most vulnerable areas for cracked skin due to frequent exposure to environmental stressors, irritants and daily activities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked fingertips<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Dry, rough skin with deep fissures at the tips of the fingers. These cracks may bleed or sting when touched or flexed.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Excessive hand washing, handling paper or cardboard frequently and exposure to cold weather or dry air.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked thumbs<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Deep splits often around the base of the thumb or along the sides, where the skin stretches the most. (<a href=\"https:\/\/www.mayoclinic.org\/diseases-conditions\/dry-skin\/expert-answers\/cracked-thumb-tip\/faq-20450998\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Overuse during manual tasks, such as typing or gripping tools, and lack of moisture in the skin.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked knuckles<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Red, flaky skin with cracks that form on or around the knuckles, where the skin bends and stretches.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Cold weather, frequent exposure to soap or detergents and friction from repetitive hand movements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Cracked skin on the feet<\/h3>\n\n\n\n<p>Cracked skin on the feet is common due to the pressure they endure daily and their limited natural ability to retain moisture.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked heels<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Thickened, calloused edges of the heel with deep, painful splits that may bleed.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Prolonged standing, wearing open-back shoes and a lack of moisturising care for the skin.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked skin between the toes<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: White peeling skin that may split into small cracks, often accompanied by itching or irritation.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Damp conditions caused by sweat or improper drying of the feet, often linked to fungal infections like athlete\u2019s foot.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked tops of toes<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Small cracks and redness on the tops of the toes, often accompanied by soreness or irritation.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Friction from tight shoes, exposure to cold weather or dry air causing the skin to lose its elasticity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Cracked skin on the lips<\/h3>\n\n\n\n<p>The lips are highly prone to cracking because they lack oil glands, making them more susceptible to environmental factors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked corners of the mouth<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Deep splits at the corners of the mouth, which can sting when eating, smiling or speaking. In severe cases, redness and swelling may occur.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Saliva pooling in the corners, which evaporates and dries out the skin, often exacerbated by cold weather or dehydration.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading is-style-heading-h4\">Cracked lip surface<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Symptoms<\/strong>: Dry, peeling patches across the lips, with small cracks that may bleed or feel sore.<\/li>\n\n\n\n<li><strong>Common causes<\/strong>: Frequent licking of the lips, cold or windy weather and insufficient hydration.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-secondary\" style=\"background-image:url()\" id=\"section7\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Complications of cracked skin<\/h2>\n\n\n\n<p>If left untreated, cracked skin can lead to several complications, especially if the skin barrier becomes severely compromised. While many cases of cracked skin are mild and manageable, it\u2019s important to address the issue early to prevent further problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Possible complications<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Infections<\/strong>: Deep cracks can allow bacteria, fungi or other pathogens to enter the skin, leading to infections such as cellulitis or worsening conditions like athlete\u2019s foot.<\/li>\n\n\n\n<li><strong>Bleeding and pain<\/strong>: Severe cracks may bleed and become painful, making everyday activities like walking or handling objects uncomfortable.<\/li>\n\n\n\n<li><strong>Delayed healing<\/strong>: Without proper care, cracks can persist or worsen, slowing the skin\u2019s natural healing process.<\/li>\n\n\n\n<li><strong>Worsening of underlying conditions<\/strong>: Conditions like eczema, psoriasis or athlete\u2019s foot may exacerbate if cracked skin isn\u2019t treated promptly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Signs of a potential complication<\/h3>\n\n\n\n<p>It\u2019s important to look out for signs that may indicate a complication, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Increased redness or swelling around the cracked area.<\/li>\n\n\n\n<li>Warmth, tenderness or pus, which could indicate an infection.<\/li>\n\n\n\n<li>Persistent bleeding or cracks that don\u2019t heal despite regular care.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-transparent\" style=\"background-image:url()\" id=\"section8\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Recommended products for cracked skin<\/h2>\n\n\n\n<p>E45 offers a range of products designed to care for dry, cracked skin:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong><a href=\"https:\/\/e45.com\/uk\/product\/e45-cream\/\">E45 Cream<\/a><\/strong>: A daily moisturiser for long-lasting hydration.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/e45.com\/uk\/product\/e45-lotion\/\">E45 Lotion<\/a><\/strong>: A lighter, daily moisturiser to keep skin feeling soft and deeply hydrated.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\">E45 Emollient Shower Cream<\/a><\/strong>: A gentle cleanser that nourishes as it cleans.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/e45.com\/uk\/product\/e45-emollient-bath-oil\/\">E45 Emollient Bath Oil<\/a><\/strong>: Perfect for soaking and soothing dry, cracked skin.<\/li>\n<\/ul>\n\n\n\n<p>You can explore the full range of <strong><a href=\"https:\/\/e45.com\/uk\/products\/\">E45 products on our website<\/a><\/strong> to find the best fit for your skincare needs. It\u2019s best to avoid applying E45 products on open wounds and consult with a healthcare professional for tailored skincare advice.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-primary\" style=\"background-image:url()\" id=\"section9\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">When to seek professional advice<\/h2>\n\n\n\n<p>While many cases of cracked skin can be managed at home, some situations might require a visit to a healthcare professional. For instance, if the skin becomes infected or if cracks persist despite care, it\u2019s worth seeking advice. A healthcare provider can suggest additional treatments tailored to your needs.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-transparent\" style=\"background-image:url()\" id=\"section10\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Conclusion<\/h2>\n\n\n\n<p>Cracked skin can feel uncomfortable, but with the right care, it\u2019s often possible to restore your skin\u2019s smoothness and health. By staying hydrated, moisturising regularly and protecting your skin from harsh conditions, you can keep dryness at bay and enjoy softer, more comfortable skin.<\/p>\n\n\n\n<p>For soothing relief, explore the <a href=\"https:\/\/e45.com\/uk\/products\/\">E45 range of products<\/a> designed to care for even the driest skin. Whether it\u2019s cracked hands, heels or lips, a little care goes a long way toward keeping your skin looking and feeling its best.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-none bg-center bg-cover bg-no-repeat  is-style-secondary\" style=\"background-image:url()\" id=\"section11\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">FAQ: Cracked skin<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-accordions is-style-secondary\"><div class=\"container\">\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What ointment is good for cracked skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Ointments that contain emollients, humectants and occlusives are excellent for cracked skin. Products like <a href=\"https:\/\/e45.com\/uk\/product\/e45-cream\/\">E45 Cream<\/a> are effective, as they help to restore moisture, soothe irritation and repair the skin\u2019s natural barrier. Look for ingredients like petrolatum, glycerin or urea for deep hydration and protection.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What does cracked skin look like?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Cracked skin typically appears dry, rough and flaky, with visible fissures or splits in the surface. In severe cases, the cracks may bleed or become red and inflamed. The skin may feel tight, tender or painful, especially when stretched.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What is it called when your skin cracks?<\/h2><\/summary><div class=\"accordion-content\">\n<p>When skin cracks, it is commonly referred to as cracked skin or fissures. These terms describe the splitting or breaking of the skin\u2019s surface due to dryness, irritation or damage to the skin barrier.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What is broken skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Broken skin refers to any area where the protective surface of the skin has been compromised. This can include cuts, abrasions or cracks that expose the underlying layers of skin, making it more vulnerable to infection or irritation.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How to heal cracked skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>To heal cracked skin:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Apply a thick moisturiser or ointment with ingredients like petrolatum or urea.<\/li>\n\n\n\n<li>Keep the affected area clean and avoid irritants.<\/li>\n\n\n\n<li>Use protective coverings like gloves or socks for hands and feet.<\/li>\n\n\n\n<li>Stay hydrated and avoid over-washing with harsh soaps.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What causes cracked skin on fingertips?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Cracked skin on fingertips is often caused by frequent handwashing, exposure to harsh soaps or contact with irritants like cleaning products. Cold weather and dry air can also strip the skin of moisture, leading to cracks, especially in areas with thinner skin like fingertips.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What is cracked skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Cracked skin occurs when the outer layer of the skin becomes excessively dry, losing its elasticity and ability to retain moisture. This results in small splits or fissures, often accompanied by roughness, redness or flaking.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How to treat cracked skin between toes?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Cracked skin between toes can be treated by:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Gently washing the area with lukewarm water and drying thoroughly.<\/li>\n\n\n\n<li>Applying an antifungal cream if a fungal infection like athlete\u2019s foot is suspected.<\/li>\n\n\n\n<li>Using a moisturiser to prevent further dryness while avoiding excessive dampness.<\/li>\n\n\n\n<li>Keep in mind that athlete\u2019s foot may require specific treatments, as moisturising can sometimes aggravate the symptoms. (<a href=\"https:\/\/www.nhs.uk\/conditions\/athletes-foot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What causes dry cracked skin on feet?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Dry, cracked skin on the feet is often caused by prolonged standing, wearing open-back shoes and a lack of moisture in the skin. Thickened, calloused skin on the heels can crack under pressure. Conditions like athlete\u2019s foot or eczema may also contribute to cracking.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How to get rid of cracked skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>To get rid of cracked skin:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Use a moisturiser with hydrating and healing ingredients like glycerin or ceramides.<\/li>\n\n\n\n<li>Exfoliate gently to remove dead skin cells, especially on the feet.<\/li>\n\n\n\n<li>Protect the skin from harsh weather, irritants or excessive washing.<\/li>\n<\/ul>\n<\/div><\/details>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Sources<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-basics\/dry\/heal-dry-chapped-lips\" target=\"_blank\" rel=\"noreferrer noopener\">www.aad.org\/public\/everyday-care\/skin-care-basics\/dry\/heal-dry-chapped-lips<br><\/a><a href=\"https:\/\/www.aad.org\/news\/cold-weather-and-your-skin\" target=\"_blank\" rel=\"noreferrer noopener\">www.aad.org\/news\/cold-weather-and-your-skin<br><\/a><a href=\"https:\/\/www.nhs.uk\/conditions\/athletes-foot\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.nhs.uk\/conditions\/athletes-foot\/<br><\/a><a href=\"https:\/\/www.esht.nhs.uk\/wp-content\/uploads\/2022\/10\/1020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">www.esht.nhs.uk\/wp-content\/uploads\/2022\/10\/1020.pdf<br><\/a><a href=\"https:\/\/www.seattlechildrens.org\/conditions\/a-z\/cracked-or-dry-skin\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.seattlechildrens.org\/conditions\/a-z\/cracked-or-dry-skin\/<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Intensive Barrier Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Intensive-Barrier-Repair\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Intensive Barrier Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3533\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Bumpy Skin Smoothing Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Bumpy-Skin-Smoothing-Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Bumpy Skin Smoothing Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3526\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n    class=\"product-card-link\"\n    title=\"E45 SPF30 Protecting Lip Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 SPF30 Protecting Lip Balm\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 SPF30 Protecting Lip Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2786\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1458\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002698\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-face-cream-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Face Cream SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1447\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002692\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-after-sun-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive After Sun Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 After Sun Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive After Sun Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1433\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002983\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1421\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002697\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1386\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002696\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Lotion 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1379\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002695\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 50SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1370\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002694\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1353\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002693\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-hydrating-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Face Hydrating Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 FACE hydrating serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Hydrating Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>16.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1006\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002463\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lips-and-dry-skin-balm\/\n    class=\"product-card-link\"\n    title=\"E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Nourishing-Balm-30ml-GB\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>8.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"996\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002273\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Face Night Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Night Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Night Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"990\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002462\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\n    class=\"product-card-link\"\n    title=\"E45 Face Daily Protect\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Daily Protect\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Daily Protect<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"983\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002461\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>3.49<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002049\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.69<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"84\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002044\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Anti-Itch Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"652\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002272\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-coolmousse\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Coolmousse\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief Coolmousse\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Coolmousse<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"648\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002271\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002055\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 CICA Soothe &amp; Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 CICA Soothe &#038; Repair Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 CICA Soothe &amp; Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2768\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-eczema-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Eczema Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Eczema-Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Eczema Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"43\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002717\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dermatitis-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Dermatitis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dermatitis cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dermatitis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"45\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002019\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-psoriasis-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Psoriasis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Psoriasis Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Psoriasis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"51\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002020\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/hc45-hydrocortisone-cream\/\n    class=\"product-card-link\"\n    title=\"HC45 Hydrocortisone Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"HC45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">HC45 Hydrocortisone Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"49\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002057\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2777\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Shower Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Shower Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Shower Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"324\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002009\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-bath-oil\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Bath Oil\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Bath Oil\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Bath Oil<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.39<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"311\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002011\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-hand-wash-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Wash Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Wash Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Wash Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"304\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002014\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-shampoo\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Shampoo\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Shampoo\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Shampoo<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"320\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002008\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-rich-24h-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Rich 24H Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Rich Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Rich 24H Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"328\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002029\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion-spray\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion Spray\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion Spray\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion Spray<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"91\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002021\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-moisturising-hand-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Moisturising Hand Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Hand Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Moisturising Hand Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"240\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002012\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"246\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002027\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Foaming Cleanser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Foaming-Cleanser-150ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Foaming Cleanser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"93\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002071\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-care-hydrating-moisturiser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Care Hydrating Moisturiser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Hydrating-Moisturiser-50ml-Front\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Care Hydrating Moisturiser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"95\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002072\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-junior-foaming-bath-milk\/\n    class=\"product-card-link\"\n    title=\"E45 Junior Foaming Bath Milk\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Junior Foaming Bath Milk\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Junior Foaming Bath Milk<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"291\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002010\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What ointment is good for cracked skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ointments that contain emollients, humectants and occlusives are excellent for cracked skin. Products like E45 Cream are effective, as they help to restore moisture, soothe irritation and repair the skin\u2019s natural barrier. Look for ingredients like petrolatum, glycerin or urea for deep hydration and protection.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does cracked skin look like?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Cracked skin typically appears dry, rough and flaky, with visible fissures or splits in the surface. In severe cases, the cracks may bleed or become red and inflamed. The skin may feel tight, tender or painful, especially when stretched.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is it called when your skin cracks?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"When skin cracks, it is commonly referred to as cracked skin or fissures. These terms describe the splitting or breaking of the skin\u2019s surface due to dryness, irritation or damage to the skin barrier.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is broken skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Broken skin refers to any area where the protective surface of the skin has been compromised. This can include cuts, abrasions or cracks that expose the underlying layers of skin, making it more vulnerable to infection or irritation.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to heal cracked skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"<p>To heal cracked skin:<\/p>\\n\\n<ul class=\\\"wp-block-list is-style-default\\\"><li>Apply a thick moisturiser or ointment with ingredients like petrolatum or urea.<\/li>\\n\\n<li>Keep the affected area clean and avoid irritants.<\/li>\\n\\n<li>Use protective coverings like gloves or socks for hands and feet.<\/li>\\n\\n<li>Stay hydrated and avoid over-washing with harsh soaps.<\/li><\/ul>\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What causes cracked skin on fingertips?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Cracked skin on fingertips is often caused by frequent handwashing, exposure to harsh soaps or contact with irritants like cleaning products. Cold weather and dry air can also strip the skin of moisture, leading to cracks, especially in areas with thinner skin like fingertips.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is cracked skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Cracked skin occurs when the outer layer of the skin becomes excessively dry, losing its elasticity and ability to retain moisture. This results in small splits or fissures, often accompanied by roughness, redness or flaking.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to treat cracked skin between toes?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"<p>Cracked skin between toes can be treated by:<\/p>\\n\\n<ul class=\\\"wp-block-list is-style-default\\\"><li>Gently washing the area with lukewarm water and drying thoroughly.<\/li>\\n\\n<li>Applying an antifungal cream if a fungal infection like athlete\u2019s foot is suspected.<\/li>\\n\\n<li>Using a moisturiser to prevent further dryness while avoiding excessive dampness.<\/li>\\n\\n<li>Keep in mind that athlete\u2019s foot may require specific treatments, as moisturising can sometimes aggravate the symptoms. (<a href=\\\"https:\/\/www.nhs.uk\/conditions\/athletes-foot\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Source<\/a>)<\/li><\/ul>\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What causes dry cracked skin on feet?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Dry, cracked skin on the feet is often caused by prolonged standing, wearing open-back shoes and a lack of moisture in the skin. Thickened, calloused skin on the heels can crack under pressure. Conditions like athlete\u2019s foot or eczema may also contribute to cracking.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to get rid of cracked skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"<p>To get rid of cracked skin:<\/p>\\n\\n<ul class=\\\"wp-block-list is-style-default\\\"><li>Use a moisturiser with hydrating and healing ingredients like glycerin or ceramides.<\/li>\\n\\n<li>Exfoliate gently to remove dead skin cells, especially on the feet.<\/li>\\n\\n<li>Protect the skin from harsh weather, irritants or excessive washing.<\/li><\/ul>\"\n      }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Soothe painful cracks with intensive moisturisation and barrier-repair strategies for faster relief and comfort. <\/p>\n","protected":false},"author":3,"featured_media":2730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skin-symptoms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cracked Skin: Causes, Symptoms &amp; Treatment | E45<\/title>\n<meta name=\"description\" content=\"Cracked skin is a common concern for many people, especially during colder months or after frequent exposure to harsh conditions. 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