{"id":2962,"date":"2025-07-02T12:32:50","date_gmt":"2025-07-02T11:32:50","guid":{"rendered":"https:\/\/e45.com\/uk\/?p=2962"},"modified":"2025-11-13T06:29:36","modified_gmt":"2025-11-13T06:29:36","slug":"exploring-eczema-with-mediha-sarwar","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/exploring-eczema-with-mediha-sarwar\/","title":{"rendered":"Exploring Eczema: Diagnosis and Management"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-product-promotion text-align-left pt-medium pb-medium bg-center bg-cover bg-no-repeat  is-style-primary\" style=\"background-image:url()\"><div class=\"container max-w-medium\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-karopharma-product-promotion-image product-promotion-image\"><img fetchpriority=\"high\" decoding=\"async\" datatest=\"image\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/2\/2025\/07\/Mediha-Sarwar.jpg\" loading=\"eager\" alt=\"Mediha-Sarwar\" width=\"700\" height=\"939\" srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/format=auto,width=584\/app\/uploads\/sites\/2\/2025\/07\/Mediha-Sarwar.jpg 584w, https:\/\/e45.com\/cdn-cgi\/image\/format=auto,width=272\/app\/uploads\/sites\/2\/2025\/07\/Mediha-Sarwar.jpg 272w\" sizes=\"(max-width: 584px) 100vw, 584px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading title is-style-heading-h1\">Exploring Eczema: Diagnosis and Management<\/h1>\n\n\n\n<h2 class=\"wp-block-heading heading is-style-heading-h3\">An Interview with Mediha Sarwar<\/h2>\n\n\n\n<p class=\"paragraph is-style-paragraph-body-text has-primary-color has-text-color has-link-color wp-elements-e0caaf202811277eafe13b7e40bdc7ba\">ABPI qualified GPhC registered pharmacist, Medical Advisor, Karo Healthcare<\/p>\n\n\n\n<p>Eczema (atopic dermatitis) is a common, inflammatory skin condition.<\/p>\n\n\n\n<p>Mediha Sarwar explains why it develops, how to recognise early warning signs, and shares practical strategies (from moisturisers to stress management) to keep flare-ups at bay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-accordions\"><div class=\"container\">\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What is eczema, and who does it affect?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Eczema\u2014 or <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/atopic-dermatitis\/\">atopic dermatitis<\/a> \u2014is one of the most widespread inflammatory skin diseases worldwide. Studies show it affects up to 10\u201320% of people, particularly children (as many as 20% of kids). It often runs in families with hay fever, asthma, or food allergies.<\/p>\n\n\n\n<p>There\u2019s no single cause; eczema arises from a complex interplay of genetic, environmental and immune factors.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What symptoms do sufferers experience, and how can these evolve if left untreated?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Patients typically have:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Dry, cracked skin<\/li>\n\n\n\n<li>Intense itching (which leads to scratching)<\/li>\n\n\n\n<li>Red, inflamed rashes<\/li>\n\n\n\n<li>Skin thickening (lichenification) in chronic areas<\/li>\n<\/ul>\n\n\n\n<p>If untreated, persistent scratching can damage the skin barrier, leading to lichenification, open sores and higher infection risk.<\/p>\n\n\n\n<p>Beyond the physical discomfort, <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/eczema\/\">eczema<\/a> disrupts sleep and daily activities, causing significant emotional distress and reducing quality of life.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What should patients do\u2014and avoid\u2014to keep eczema under control?<\/h2><\/summary><div class=\"accordion-content\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Relying solely on social media or online \u201cquick fixes\u201d\u2014always consult a healthcare professional for accurate guidance<\/li>\n\n\n\n<li>Moisturise often with a suitable cream (see next question)<\/li>\n\n\n\n<li>Use gentle, fragrance-free cleansers<\/li>\n\n\n\n<li>Take short, lukewarm showers (avoid hot water)<\/li>\n\n\n\n<li>Identify and avoid personal triggers (e.g. wool, harsh detergents)<\/li>\n\n\n\n<li>Manage stress\u2014exercise, relaxation techniques and good sleep hygiene all help<\/li>\n\n\n\n<li>Wear breathable, cotton-based clothing and use gloves for wet work (e.g. washing up)<\/li>\n\n\n\n<li>Seek professional advice early\u2014your GP or dermatologist can tailor treatment and prescribe topical or systemic therapies<\/li>\n<\/ul>\n\n\n\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Long, hot showers (they strip natural oils and worsen dryness)<\/li>\n\n\n\n<li>Fragranced or dye-filled products that irritate sensitive skin<\/li>\n\n\n\n<li>Over-scrubbing or using abrasive exfoliants on eczema areas<\/li>\n\n\n\n<li>Relying solely on social media or online \u201cquick fixes\u201d\u2014always consult a healthcare professional for accurate guidance<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Which moisturisers work best, and what ingredients should you look for?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Choosing the right moisturiser is crucial. Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Fragrance-free, dye-free and hypoallergenic<\/strong> formulations (lowest risk of contact allergy)<\/li>\n\n\n\n<li><strong>Occlusives<\/strong> (e.g. petrolatum) to lock in hydration and prevent water loss<\/li>\n\n\n\n<li><strong>Humectants<\/strong> (e.g. glycerol, urea, lactic acid, propylene glycol) to draw moisture into the skin\u2019s outer layer<\/li>\n\n\n\n<li><strong>Skin-identical lipids<\/strong> (e.g. ceramides, filaggrin-rebuilding ingredients) to repair and strengthen the barrier<\/li>\n<\/ul>\n\n\n\n<p>Many eczema patients also benefit when moisturisers are used alongside prescribed topical treatments (such as corticosteroids or calcineurin inhibitors). That combination reduces inflammation more effectively than either alone.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How does professional care and systemic treatment fit into eczema management?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Early, accurate diagnosis is vital\u2014don\u2019t assume \u2018it will go away.\u2019 If over-the-counter measures aren\u2019t enough, consult a dermatologist. In the past decade, systemic treatments (biologics and newer targeted therapies) have transformed care for moderate-to-severe eczema. But even mild cases often require ongoing topical therapy plus moisturisation.<\/p>\n\n\n\n<p>A healthcare professional can:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Confirm the diagnosis (and rule out mimickers)<\/li>\n\n\n\n<li>Arrange patch testing if contact allergy is suspected<\/li>\n\n\n\n<li>Prescribe prescription-strength topical treatments<\/li>\n\n\n\n<li>Evaluate if a patient would benefit from systemic therapy or phototherapy<\/li>\n<\/ul>\n\n\n\n<p>Early intervention often means fewer and milder flares, shorter treatment courses and a better overall outcome<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What myths about eczema would you like to debunk?<\/h2><\/summary><div class=\"accordion-content\">\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Men don\u2019t need to moisturise.<\/strong> \u2013 Eczema does not discriminate by gender; every patient needs regular hydration.<\/li>\n\n\n\n<li><strong>Hot water is good for skin.<\/strong> \u2013 In fact, hot showers strip away natural oils and exacerbate dry, <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/itchy-skin\/\">itchy skin<\/a>.<\/li>\n\n\n\n<li><strong>Moisturiser alone is enough.<\/strong> \u2013 While moisturising is essential, combining it with any prescribed topical treatment reduces inflammation more effectively.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What one piece of advice would you give someone struggling with eczema?<\/h2><\/summary><div class=\"accordion-content\">\n<p>Be proactive\u2014manage your skin daily, avoid known triggers, and moisturise consistently. If you suspect eczema, see your GP or a dermatologist early. Proper, specialist-guided treatment (including the latest systemic options) can dramatically improve outcomes and quality of life.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-secondary\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-medium text-left\">\n<h3 class=\"wp-block-heading is-style-heading-h3\">Looking for the right product to support your skin type or condition?<\/h3>\n\n\n\n<p><a href=\"https:\/\/e45.com\/uk\/products\/\">Click here<\/a> to discover the full range of e45 products and find the right one for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Looking for more information?<\/h3>\n\n\n\n<p>Explore a range of in-depth information on skin health and other common skin conditioners <a href=\"https:\/\/e45.com\/uk\/category\/e45-about-skin\/\">here<\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploring Eczema: Diagnosis &amp; Management Guide with Mediha Sarwar<\/title>\n<meta name=\"description\" content=\"Eczema (atopic dermatitis) is a common, inflammatory skin condition. 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