{"id":2992,"date":"2025-07-02T12:32:12","date_gmt":"2025-07-02T11:32:12","guid":{"rendered":"https:\/\/e45.com\/uk\/?p=2992"},"modified":"2025-11-13T06:29:36","modified_gmt":"2025-11-13T06:29:36","slug":"tailoring-skincare-routine-with-dr-brolin","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/","title":{"rendered":"Tailoring Your Skincare Routine"},"content":{"rendered":"\n
\n
\n
\"Maria-Brolin\"<\/figure>\n<\/div>\n\n\n\n
\n

Tailoring Your Skincare Routine<\/h1>\n\n\n\n

An Interview with Dr. Maria Brolin<\/h2>\n\n\n\n

Dermatologist, Capio Hudcentrum Hagastaden
Founder and consultant dermatologist at Liding\u00f6 Dermatology Clinic, Stockholm, Sweden<\/a><\/p>\n\n\n\n

Everyone\u2019s skin is unique\u2014whether it\u2019s dry, sensitive, acne-prone or dealing with eczema or psoriasis.<\/p>\n\n\n\n

Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.<\/p>\n\n\n\n

<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Do skincare routines need to be tailored to each person?<\/h2><\/summary>
\n

Yes they do because there are many different skin types. Healthy skin can actually withstand a lot\u2014washing, acids, perfumes or preservatives.<\/p>\n\n\n\n

However, if you have more sensitive skin or skin that easily gets irritated, dry, or even acne-prone, you must choose your skincare more carefully. So it\u2019s good to be aware of your skin type and actually choose your skincare regime after that.<\/p>\n<\/div><\/details>\n\n\n\n

How do you adjust a routine for dry skin or psoriasis?<\/h2><\/summary>
\n

In case of dry skin or psoriasis, the skin is more sensitive\u2014you have a sensitive barrier. You should minimise your skincare routine. If you need a wash, choose a neutral, gentle cleanser and obviously a good emollient cream.<\/p>\n\n\n\n

For eczema-prone skin, you have a higher risk of contact allergies, so it\u2019s important to limit exposure to many ingredients\u2014yet still use an effective moisturiser. That might be just one or two products.<\/p>\n\n\n\n

With psoriasis, it\u2019s the same advice, but you also benefit from an exfoliating component in your moisturiser. And of course, if you\u2019ve been prescribed topical treatments, you need to build them into your routine as well.<\/p>\n<\/div><\/details>\n\n\n\n

Should psoriasis sufferers use physical or chemical exfoliation?<\/h2><\/summary>
\n

It\u2019s important the exfoliation isn\u2019t too tough. I would say mainly a chemical exfoliation with, for example, salicylic acid is a regular treatment. But if you have certain areas like your palms or the soles of your feet, you might benefit from mechanical exfoliation. Still, it\u2019s mainly chemical with salicylic acid, for example, to avoid irritation.<\/p>\n<\/div><\/details>\n\n\n\n

What should patients consider when choosing skincare products?<\/h2><\/summary>
\n

As I said, start from your skin\u2019s needs and choose what\u2019s best. It\u2019s also very important to choose something practical that you actually like.<\/p>\n\n\n\n

If the product is too sticky, smells unpleasant or has impractical packaging, you won\u2019t use it\u2014you\u2019ll just leave it on the bathroom shelf. I often ask returning patients, \u2018Have you used the product?\u2019 and if they haven\u2019t, it\u2019s often for those reasons. So make sure you enjoy using what you choose.<\/p>\n<\/div><\/details>\n\n\n\n

Do we need complex routines with many ingredients?<\/h2><\/summary>
\n

No\u2014you don\u2019t need that, especially not if you have sensitive skin. There\u2019s a jungle of products and ingredients, but often less is more. Overcomplicating your skincare can actually harm your barrier. If you have healthy skin, you could choose eight or ten steps, but you don\u2019t have to.<\/p>\n<\/div><\/details>\n\n\n\n

For eczema or psoriasis, which skincare products are essential?<\/h2><\/summary>
\n

You need a barrier-strengthening, softening cream that you appreciate\u2014and preferably in practical packaging. For eczema<\/a>, the cream should contain hydrators or humectants that bind water to the skin surface\u2014this is the most effective way to bring moisture to eczema-prone skin. For psoriasis<\/a>, you also need a barrier-strengthening component and humectants, but add exfoliating ingredients like salicylic acid or lactic acid. And if topical treatments are prescribed, you might use the steroid in the evening and the emollient in the morning, so they work in parallel rather than at the same time.<\/p>\n<\/div><\/details>\n\n\n\n

What are the biggest skincare myths you\u2019d like to debunk?<\/h2><\/summary>
\n

One myth is that drinking lots of water will prevent dry skin\u2014it won\u2019t be transported to your skin as a moisturiser. So, while staying hydrated is good, it won\u2019t fix dry skin on its own.<\/p>\n\n\n\n

Another common myth is that acne is caused by poor hygiene. Acne is an inflammatory disease, not caused by insufficient cleaning. It\u2019s important to know that.<\/p>\n<\/div><\/details>\n\n\n\n

For anyone overwhelmed by choices, what one piece of advice would you give?<\/h2><\/summary>
\n

As I said, less is more. If you find a product you like, use it on a regular basis\u2014not just when you have symptoms, but also to prevent new flares of eczema or psoriasis, for example. Many patients stop once their skin clears, but consistency is key to avoiding recurrences.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n\n\n

\n

Looking for the right product to support your skin type or condition?<\/h3>\n\n\n\n

Click here<\/a> to discover the full range of e45 products and find the right one for you.<\/p>\n\n\n\n

Looking for more information?<\/h3>\n\n\n\n

Explore a range of in-depth information on skin health and other common skin conditioners here<\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights"],"acf":[],"yoast_head":"\nTailoring Your Skincare Routine Guide with Dr Maria Brolin<\/title>\n<meta name=\"description\" content=\"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailoring Your Skincare Routine Guide with Dr Maria Brolin\" \/>\n<meta property=\"og:description\" content=\"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\" \/>\n<meta property=\"og:site_name\" content=\"E45\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T11:32:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T06:29:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Amadi-Myers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Amadi-Myers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\"},\"author\":{\"name\":\"Jordan Amadi-Myers\",\"@id\":\"https:\/\/e45.com\/uk\/#\/schema\/person\/041704e5e0ac3d001739c61d9a008f4e\"},\"headline\":\"Tailoring Your Skincare Routine\",\"datePublished\":\"2025-07-02T11:32:12+00:00\",\"dateModified\":\"2025-11-13T06:29:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\"},\"wordCount\":772,\"publisher\":{\"@id\":\"https:\/\/e45.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg\",\"articleSection\":[\"Expert Insights\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\",\"url\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\",\"name\":\"Tailoring Your Skincare Routine Guide with Dr Maria Brolin\",\"isPartOf\":{\"@id\":\"https:\/\/e45.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg\",\"datePublished\":\"2025-07-02T11:32:12+00:00\",\"dateModified\":\"2025-11-13T06:29:36+00:00\",\"description\":\"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.\",\"breadcrumb\":{\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage\",\"url\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg\",\"contentUrl\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg\",\"width\":700,\"height\":500,\"caption\":\"Maria-Brolin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/e45.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tailoring Your Skincare Routine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/e45.com\/uk\/#website\",\"url\":\"https:\/\/e45.com\/uk\/\",\"name\":\"E45\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/e45.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/e45.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/e45.com\/uk\/#organization\",\"name\":\"E45\",\"url\":\"https:\/\/e45.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/e45.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2023\/10\/E45-logo.png\",\"contentUrl\":\"https:\/\/e45.com\/app\/uploads\/sites\/2\/2023\/10\/E45-logo.png\",\"width\":124,\"height\":59,\"caption\":\"E45\"},\"image\":{\"@id\":\"https:\/\/e45.com\/uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/e45.com\/uk\/#\/schema\/person\/041704e5e0ac3d001739c61d9a008f4e\",\"name\":\"Jordan Amadi-Myers\",\"url\":\"https:\/\/e45.com\/uk\/author\/brandmanager\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tailoring Your Skincare Routine Guide with Dr Maria Brolin","description":"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/","og_locale":"en_GB","og_type":"article","og_title":"Tailoring Your Skincare Routine Guide with Dr Maria Brolin","og_description":"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.","og_url":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/","og_site_name":"E45","article_published_time":"2025-07-02T11:32:12+00:00","article_modified_time":"2025-11-13T06:29:36+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg","type":"image\/jpeg"}],"author":"Jordan Amadi-Myers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jordan Amadi-Myers","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#article","isPartOf":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/"},"author":{"name":"Jordan Amadi-Myers","@id":"https:\/\/e45.com\/uk\/#\/schema\/person\/041704e5e0ac3d001739c61d9a008f4e"},"headline":"Tailoring Your Skincare Routine","datePublished":"2025-07-02T11:32:12+00:00","dateModified":"2025-11-13T06:29:36+00:00","mainEntityOfPage":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/"},"wordCount":772,"publisher":{"@id":"https:\/\/e45.com\/uk\/#organization"},"image":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage"},"thumbnailUrl":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg","articleSection":["Expert Insights"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/","url":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/","name":"Tailoring Your Skincare Routine Guide with Dr Maria Brolin","isPartOf":{"@id":"https:\/\/e45.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage"},"image":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage"},"thumbnailUrl":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg","datePublished":"2025-07-02T11:32:12+00:00","dateModified":"2025-11-13T06:29:36+00:00","description":"Dr Maria Brolin explains why your routine should match your skin\u2019s needs, how to simplify effectively, and which ingredients matter most.","breadcrumb":{"@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#primaryimage","url":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg","contentUrl":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2025\/07\/Maria-Brolin-thumb.jpg","width":700,"height":500,"caption":"Maria-Brolin"},{"@type":"BreadcrumbList","@id":"https:\/\/e45.com\/uk\/e45-about-skin\/expert-insights\/tailoring-skincare-routine-with-dr-brolin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e45.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Tailoring Your Skincare Routine"}]},{"@type":"WebSite","@id":"https:\/\/e45.com\/uk\/#website","url":"https:\/\/e45.com\/uk\/","name":"E45","description":"","publisher":{"@id":"https:\/\/e45.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e45.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/e45.com\/uk\/#organization","name":"E45","url":"https:\/\/e45.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/e45.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2023\/10\/E45-logo.png","contentUrl":"https:\/\/e45.com\/app\/uploads\/sites\/2\/2023\/10\/E45-logo.png","width":124,"height":59,"caption":"E45"},"image":{"@id":"https:\/\/e45.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/e45.com\/uk\/#\/schema\/person\/041704e5e0ac3d001739c61d9a008f4e","name":"Jordan Amadi-Myers","url":"https:\/\/e45.com\/uk\/author\/brandmanager\/"}]}},"_links":{"self":[{"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/posts\/2992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/comments?post=2992"}],"version-history":[{"count":2,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/posts\/2992\/revisions"}],"predecessor-version":[{"id":2995,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/posts\/2992\/revisions\/2995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/media\/2956"}],"wp:attachment":[{"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/media?parent=2992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/categories?post=2992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e45.com\/uk\/wp-json\/wp\/v2\/tags?post=2992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}