{"id":4124,"date":"2026-10-07T14:23:11","date_gmt":"2026-10-07T13:23:11","guid":{"rendered":"https:\/\/e45.com\/uk\/?p=4124"},"modified":"2026-11-10T09:54:31","modified_gmt":"2026-11-10T09:54:31","slug":"scalp-psoriasis","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/scalp-psoriasis\/","title":{"rendered":"Scalp Psoriasis"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat bg-box undefined\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/2\/2026\/10\/Scalp-Psoriasis.jpg)\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h1 class=\"wp-block-heading has-text-align-center is-style-heading-large\" id=\"title\"><strong>Scalp Psoriasis: Symptoms, Causes and Treatment<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Scalp psoriasis causes raised, scaly plaques on the scalp that often spread beyond the hairline onto the forehead, the back of the neck and around the ears. It\u2019s a common form of psoriasis, it isn\u2019t contagious, and it can usually be well controlled with the right treatment. This guide explains what scalp psoriasis looks like, how to tell it apart from scalp eczema and dandruff, what causes it, whether it can cause hair loss, and how it\u2019s treated.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-heading-h2\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"#section1\">What is Scalp Psoriasis?<\/a><\/li>\n\n\n\n<li><a href=\"#section2\">What Are the Symptoms of Scalp Psoriasis?<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">Scalp Psoriasis, Scalp Eczema or Dandruff?<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">What Causes Scalp Psoriasis?<\/a><\/li>\n\n\n\n<li><a href=\"#section5\">Does Scalp Psoriasis Cause Hair Loss?<\/a><\/li>\n\n\n\n<li><a href=\"#section6\">How Is Scalp Psoriasis Diagnosed?<\/a><\/li>\n\n\n\n<li><a href=\"#section7\">How Is Scalp Psoriasis Treated?<\/a><\/li>\n\n\n\n<li><a href=\"#section8\">How to Care for Your Scalp at Home<\/a><\/li>\n\n\n\n<li><a href=\"#section9\">When Should I See a Doctor?<\/a><\/li>\n\n\n\n<li><a href=\"#section10\">Scalp Psoriasis FAQs<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section1\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-1\" class=\"wp-block-heading is-style-heading-h2\">What is scalp psoriasis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis affects around half of people with psoriasis. (<a href=\"https:\/\/www.papaa.org\/resources\/learn-about-psoriasis-and-psoriatic-arthritis\/common-questions\/psoriasis-and-psoriatic-arthritis-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>) It&#8217;s an autoimmune condition that causes the immune system to speed up skin cell turnover, leading to raised, scaly plaques on the scalp. These plaques commonly extend beyond the hairline onto the forehead, the back of the neck and around the ears, rather than staying neatly contained to the scalp itself. Scalp psoriasis can appear on its own or alongside psoriasis elsewhere on the body, and its severity varies widely, from a few mild, barely-noticeable patches to widespread, thick scaling that affects the whole scalp.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section2\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">What Are the Symptoms of Scalp Psoriasis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis typically appears as raised, well-defined plaques covered in silvery-white scales, most often across the crown, hairline and behind the ears. Itching is common and can range from mild to intense, and the affected skin may feel sore, tight or tender, especially if scratched. In more severe cases, scale can build up thickly and become firmly stuck to both the scalp and hair strands, a pattern known as pityriasis amiantacea (<a href=\"https:\/\/www.pcds.org.uk\/clinical-guidance\/pityriasis-amientacia\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>), which can make the scalp feel bound or heavy, and is harder to shift than everyday flaking.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-secondary\" style=\"background-image:url()\" id=\"section3\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Scalp Psoriasis, Scalp Eczema or Dandruff?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis, scalp eczema and dandruff can look similar at a glance, but there are some useful differences to look out for. Scalp psoriasis tends to form well-defined, raised plaques with a dry, silvery scale, often extending past the hairline. Scalp eczema usually looks more diffuse, with redness, itching and sometimes weeping, rather than distinct raised patches. Dandruff and seborrhoeic dermatitis typically produce a greasy, yellowish scale without the same raised, well-defined plaques, and tend to stay confined to the scalp itself. If you&#8217;re not sure which you have, our <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/scalp-eczema\/\" data-type=\"post\" data-id=\"3251\">Scalp Eczema<\/a> and <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/seborrheic-dermatitis\/\" data-type=\"post\" data-id=\"658\">Seborrheic Dermatitis<\/a> pages cover those conditions in more depth, or see a GP for an accurate diagnosis.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section4\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">What Causes Scalp Psoriasis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis, like psoriasis elsewhere on the body, is an autoimmune condition: the immune system mistakenly speeds up skin cell turnover, causing cells to build up faster than they can shed. (<a href=\"https:\/\/dermnetnz.org\/topics\/scalp-psoriasis\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>) What triggers a flare varies from person to person, but common factors include stress, injury to the skin (including scratching), certain medications, and infections; a streptococcal throat infection, for example, can trigger a flare in some people. Genetics also play a role, and you&#8217;re more likely to develop scalp psoriasis if a close family member has psoriasis.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section5\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-8\" class=\"wp-block-heading is-style-heading-h2\">Does Scalp Psoriasis Cause Hair Loss?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis can cause hair to fall out, but this is usually temporary. Hair loss happens because of inflammation and scratching, rather than permanent damage to the hair follicles themselves, and hair typically grows back once the psoriasis is treated and the scalp has settled. (<a href=\"https:\/\/gpnotebook.com\/pages\/dermatology\/pityriasis-amiantacea\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>) It can take some time for regrowth to become noticeable, which understandably causes worry, but this is a normal part of the healing process rather than a sign of lasting damage. If you notice persistent, patchy hair loss that doesn&#8217;t recover even once your scalp has cleared, it&#8217;s worth getting this checked by a GP or dermatologist, as this warrants a closer look rather than just watching and waiting.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\" id=\"section6\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-9\" class=\"wp-block-heading is-style-heading-h2\">How Is Scalp Psoriasis Diagnosed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalp psoriasis is usually diagnosed by a GP examining your scalp and taking your medical history into account, including whether psoriasis runs in your family. It&#8217;s often straightforward to identify from its appearance alone, but if there&#8217;s any doubt, or if your GP suspects a fungal infection or another scalp condition, they may take a skin scraping or refer you to a dermatologist for a closer look. Referral is also common if your scalp psoriasis is severe, widespread, or not responding to initial treatment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-secondary\" style=\"background-image:url()\" id=\"section7\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-11\" class=\"wp-block-heading is-style-heading-h2\">How Is Scalp Psoriasis Treated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no cure for scalp psoriasis, but symptoms can usually be well controlled. Treatment typically starts with topical options: corticosteroid scalp applications to reduce inflammation, vitamin D analogues to help slow down skin cell turnover, and coal tar preparations to reduce scaling; these are often used in combination, or in rotation, depending on how your scalp responds. Medicated or descaling shampoos can help alongside these treatments. For more severe or stubborn cases that don&#8217;t respond well to topical treatment, a dermatologist may consider phototherapy or systemic (whole-body) treatments, similar to those used for psoriasis elsewhere on the body. Your GP or dermatologist will tailor your treatment plan to how severe your scalp psoriasis is and how it responds over time.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section8\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-12\" class=\"wp-block-heading is-style-heading-h2\">How to Care for Your Scalp at Home<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Resist the urge to pick or scratch off scale, as this can trigger more inflammation and, through the Koebner phenomenon, even more psoriasis. Instead, let prescribed treatment soften the scale gradually. When washing your hair, use a gentle, fragrance-free shampoo rather than scrubbing at your scalp; you may need to shampoo more often than usual to remove treatment residue, particularly with tar-based products. Dry your hair on a cool or low heat setting, as high heat can irritate an already sensitive scalp. If you use a paraffin-based scalp treatment, be aware it can soak into fabric such as pillowcases and pose a fire risk near naked flames (<a href=\"https:\/\/www.gov.uk\/drug-safety-update\/paraffin-based-skin-emollients-on-dressings-or-clothing-fire-risk\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>), wash bedding regularly and keep it away from lit cigarettes or open flames.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section9\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 id=\"title-12\" class=\"wp-block-heading is-style-heading-h2\">When Should I See a Doctor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">See a GP if you think you have scalp psoriasis, for an accurate diagnosis and to start appropriate treatment, or if your current treatment isn&#8217;t controlling your symptoms well. It&#8217;s also worth seeing a GP or asking for a dermatology referral if you notice persistent, patchy hair loss that doesn&#8217;t grow back once your scalp has cleared, as this is worth investigating rather than assuming it will resolve on its own.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-none bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section10\"><div class=\"free-text-wrapper container max-w-small text-center\">\n<h2 id=\"title-13\" class=\"wp-block-heading is-style-heading-h2\">Scalp Psoriasis FAQs<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-accordions is-style-transparent\"><div class=\"container\">\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Is scalp psoriasis contagious?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text wp-block-paragraph\">No, scalp psoriasis is not contagious. It&#8217;s an autoimmune condition, not an infection, so it can&#8217;t be passed from one person to another through contact, shared combs, hats, or towels. It&#8217;s easy to see why people ask, since the visible scaling and redness can look like something that might spread, but the underlying cause is entirely internal.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Can scalp psoriasis be cured?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text wp-block-paragraph\">There&#8217;s currently no cure for scalp psoriasis, but it can usually be managed well with the right treatment. Most people find their symptoms improve significantly with topical treatment, even if flares happen from time to time. Because it&#8217;s a long-term condition, ongoing care, rather than a one-off fix, tends to give the best results.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Will my hair grow back?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"wp-block-paragraph\">In most cases, yes. Hair loss from scalp psoriasis is usually caused by inflammation and scratching rather than permanent damage to the hair follicles, so hair typically regrows once your scalp clears and the psoriasis is under control. It can take a little time for regrowth to become noticeable. If patchy hair loss persists once your skin has settled, it&#8217;s worth seeing a GP or dermatologist.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What&#8217;s the difference between scalp psoriasis and dandruff?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text wp-block-paragraph\">Scalp psoriasis causes well-defined, raised plaques with a dry, silvery scale, often extending past the hairline onto the forehead, neck or around the ears. Dandruff causes fine flaking without raised plaques, doesn&#8217;t typically cause redness or soreness, and stays confined to the scalp itself. If you&#8217;re unsure which you have, it&#8217;s worth getting it checked, since the right treatment differs between the two.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Can I dye or style my hair with scalp psoriasis?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text wp-block-paragraph\">Generally, yes, though it&#8217;s worth being gentle and patch-testing new products first, as some hair dyes and styling products can irritate an already sensitive scalp. Avoid colouring or chemically treating your scalp during an active, sore flare, and let your hairdresser know about your scalp psoriasis beforehand.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/smooth-body-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 HydroCell\u2122 Smooth Body Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/06\/E45-HydroCell-Smooth.png\"\n        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https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Bumpy-Skin-Smoothing-Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Bumpy Skin Smoothing Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3526\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n    class=\"product-card-link\"\n    title=\"E45 SPF30 Protecting Lip Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 SPF30 Protecting Lip Balm\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 SPF30 Protecting Lip Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2786\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1458\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002698\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-face-cream-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Face Cream SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1447\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002692\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-after-sun-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive After Sun Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 After Sun Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive After Sun Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1433\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002983\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1421\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002697\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1386\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002696\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Lotion 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1379\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002695\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 50SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1370\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002694\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1353\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002693\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-hydrating-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Face Hydrating Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 FACE hydrating serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Hydrating Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>16.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1006\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002463\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lips-and-dry-skin-balm\/\n    class=\"product-card-link\"\n    title=\"E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Nourishing-Balm-30ml-GB\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>8.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"996\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002273\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Face Night Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Face-Night-Cream-50ml-GB\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Night Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"990\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002462\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\n    class=\"product-card-link\"\n    title=\"E45 Face Daily Protect\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB-2.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB-2.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB-2.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB-2.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Daily Protect\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Daily Protect<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"983\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002461\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Cream-350g-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Cream-350g-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Cream-350g-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Cream-350g-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>3.49<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002049\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>4.69<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"84\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002044\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Anti-Itch Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"652\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002272\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-coolmousse\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Coolmousse\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief Coolmousse\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Coolmousse<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>5.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"648\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002271\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002055\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 CICA Soothe &amp; Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-CICA-Soothe-and-Repair-Cream-50ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 CICA Soothe &amp; Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2768\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-eczema-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Eczema Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Eczema-Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Eczema Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"43\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002717\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dermatitis-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Dermatitis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dermatitis cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dermatitis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"45\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002019\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-psoriasis-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Psoriasis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Psoriasis Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Psoriasis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"51\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002020\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/hc45-hydrocortisone-cream\/\n    class=\"product-card-link\"\n    title=\"HC45 Hydrocortisone Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"HC45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">HC45 Hydrocortisone Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>4.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"49\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002057\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2777\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Shower Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Shower Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Shower Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"324\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002009\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-bath-oil\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Bath Oil\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Bath Oil\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Bath Oil<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>9.39<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"311\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002011\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-hand-wash-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Wash Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Wash Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Wash Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"304\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002014\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-shampoo\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Shampoo\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Shampoo\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Shampoo<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"320\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002008\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-rich-24h-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Rich 24H Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Rich Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Rich 24H Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"328\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002029\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion-spray\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion Spray\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion Spray\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion Spray<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"91\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002021\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-moisturising-hand-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Moisturising Hand Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Hand Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Moisturising Hand Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>4.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"240\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002012\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"246\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002027\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Foaming Cleanser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Foaming-Cleanser-150ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Foaming Cleanser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"93\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002071\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-care-hydrating-moisturiser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Care Hydrating Moisturiser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Hydrating-Moisturiser-50ml-Front\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Care Hydrating Moisturiser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"95\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002072\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-junior-foaming-bath-milk\/\n    class=\"product-card-link\"\n    title=\"E45 Junior Foaming Bath Milk\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Junior Foaming Bath Milk\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Junior Foaming Bath Milk<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"291\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002010\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is atopic dermatitis caused by?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis is caused by a combination of genetic, environmental, and immune system factors. It\u2019s often linked to a family history of eczema, asthma, or hay fever.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the cure for atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Currently, there is no cure for atopic dermatitis, but it can be managed effectively with appropriate skincare, lifestyle adjustments, and treatments recommended by healthcare professionals.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to get rid of dermatitis on the face?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"To manage dermatitis on the face, it can be helpful to use gentle, fragrance-free moisturisers and avoid known triggers. For more severe cases, consult a healthcare professional for advice.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis is a chronic skin condition that causes dry, itchy, and inflamed skin. It is the most common form of eczema.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What causes atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis is caused by a combination of genetic predisposition, an overactive immune system, and environmental factors.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to treat atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Treatment for atopic dermatitis typically includes moisturising regularly, avoiding known triggers, and using prescribed topical treatments for flare-ups. It\u2019s important also to follow the guidance of a healthcare professional.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does atopic dermatitis look like?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis often appears as dry, red, and scaly patches on the skin. It can also cause swelling and thickening of the skin, especially in areas that are frequently scratched.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How common is atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis affects around 10-20% of children and 1-3% of adults in the UK.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What type of hypersensitivity is atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Atopic dermatitis is considered a type I hypersensitivity reaction, involving an overactive immune response to environmental triggers.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to live with atopic dermatitis?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Living with atopic dermatitis involves managing symptoms with a consistent skincare routine, avoiding known triggers, and seeking medical advice when necessary.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to get rid of atopic dermatitis scars?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"While atopic dermatitis scars may fade over time, keeping the skin moisturised and using products designed to improve skin appearance can help. 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