{"id":576,"date":"2022-09-05T09:27:36","date_gmt":"2022-09-05T09:27:36","guid":{"rendered":"https:\/\/articles.karopharma.com\/?p=19488"},"modified":"2025-11-13T06:29:43","modified_gmt":"2025-11-13T06:29:43","slug":"dry-skin","status":"publish","type":"post","link":"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/dry-skin\/","title":{"rendered":"Dry Skin"},"content":{"rendered":"\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat bg-box undefined\" style=\"background-image:url(https:\/\/e45.com\/cdn-cgi\/image\/format=auto\/app\/uploads\/sites\/2\/2022\/09\/dry-skin.jpg)\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h1 class=\"wp-block-heading has-text-align-center is-style-heading-large\" id=\"title\">Dry Skin<\/h1>\n\n\n\n<p class=\"has-text-align-center is-style-paragraph-preamble\">Is your skin red, uneven, tight or flaky? These are all signs of dry skin. When your skin becomes dry, it means it\u2019s lacking in moisture \u2014 a common issue that most people can manage themselves. In this article, we\u2019ll share our top tips for treating dry skin and explore the most common causes behind it. With the right care, you can not only soothe your skin but also prevent dryness from coming back as often.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-heading-h2\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"#section1\">What is dry skin?<\/a><\/li>\n\n\n\n<li><a href=\"#section2\">Symptoms of dry skin<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">What causes dry skin<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">How to treat dry skin effectively <\/a><\/li>\n\n\n\n<li><a href=\"#section5\">Preventing dry skin long-term<\/a><\/li>\n\n\n\n<li><a href=\"#section6\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section7\">FAQ: Dry skin<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section1\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-1\">What is dry skin?<\/h2>\n\n\n\n<p>Dry skin occurs when the <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/skin-damage\/\">skin barrier is damaged<\/a> and lacks natural moisturising substances, which can lead to a variety of uncomfortable symptoms. It can affect large areas of the body or appear as dry patches on your skin. In some cases, it\u2019s localised to the face \u2014 such as <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/dry-skin-around-eyes\/\">around the eyes<\/a> or <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/dry-skin-around-the-mouth\/\">mouth<\/a>. Dry skin doesn\u2019t discriminate by age and can affect <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/baby-and-child\/effective-care-for-dry-skin-in-babies\/\">babies<\/a>, children, and adults alike. Most people experience dry skin at some point in their lives, and it\u2019s usually a temporary condition that can be treated at home. Fortunately, with proper hydration and a few preventive steps, it\u2019s often easy to manage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/articles.karopharma.com\/app\/uploads\/2022\/08\/pexels-ksenia-chernaya-8054437-1024x837.jpg\" alt=\"glass of water\" class=\"wp-image-17232\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Other common dry skin conditions<\/h3>\n\n\n\n<p>Most cases of dry skin can be managed with regular moisturising, but sometimes it may be a sign of an underlying skin condition. Here are some other common dry skin conditions.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/eczema\/\">Eczema<\/a> &#8211; One of the most common is <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/atopic-dermatitis\/\">atopic eczema<\/a> \u2014 a long-term inflammatory skin issue that often appears on the face, scalp, hands, and in body creases such as the knees, elbows, and underarms.<\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/contact-dermatitis\/\">Contact dermatitis<\/a> &#8211; This occurs when your skin reacts to an allergen, triggering inflammation or irritation.<\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/psoriasis\/\">Psoriasis<\/a> &#8211; A skin condition that typically develops between the ages of 10 and 35, and is sometimes linked to other health conditions such as diabetes, heart disease, Crohn\u2019s disease, obesity, anxiety, and depression.<\/li>\n\n\n\n<li>Ichthyosis &#8211; This refers to a group of conditions, with <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-conditions\/ichthyosis-vulgaris\/\">ichthyosis vulgaris<\/a> being the most common form in infants, and acquired ichthyosis affecting adults. Alongside dry skin, it can cause the skin on the palms and soles to crack, particularly in the creases.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\" id=\"section2\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-2\">Symptoms of dry skin<\/h2>\n\n\n\n<p class=\"is-style-paragraph-body-text\">When your skin is lacking moisture, it can show in a number of ways. Symptoms vary depending on age, health, skin tone, your surroundings, and sun exposure. Here are some of the most common signs of dry skin:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Tight-feeling skin<\/li>\n\n\n\n<li>Rough texture<\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/flaky-skin\/\">Flaking<\/a><\/li>\n\n\n\n<li>Peeling<\/li>\n\n\n\n<li>Mild <a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/itchy-skin\/\">itching<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/red-skin\/\">Redness<\/a><\/li>\n\n\n\n<li>Fine lines<\/li>\n\n\n\n<li><a href=\"https:\/\/e45.com\/uk\/e45-about-skin\/skin-symptoms\/cracked-skin\/\">Cracking<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">When to see a doctor<\/h3>\n\n\n\n<p>In most cases, dry skin can be treated at home with lifestyle changes and simple remedies. However, if these don\u2019t help and your dry skin starts affecting your daily life, it may be a sign of an underlying skin condition such as eczema or psoriasis <a>(<\/a><a href=\"https:\/\/www.nhs.uk\/conditions\/itchy-skin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>). Speak to your GP or a dermatologist if you experience any of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Your skin remains uncomfortable despite regular moisturising<\/li>\n\n\n\n<li>Your skin starts to crack, bleed or feel sore<\/li>\n\n\n\n<li>You have a constant itching<\/li>\n\n\n\n<li>A rash develops on your skin<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  is-style-secondary\" style=\"background-image:url()\" id=\"section3\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">What causes dry skin?<\/h2>\n\n\n\n<p>Dry skin can have many different causes \u2014 often related to environmental conditions or your everyday habits. In other cases, it may be due to natural changes in the skin or other health factors. Here are some of the most common causes for dry skin across the body:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Everyday environmental factors<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Cold, dry weather<\/li>\n\n\n\n<li>Central heating or air conditioning<\/li>\n\n\n\n<li>Windy weather<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Daily habits that might contribute<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Long, hot showers or baths<\/li>\n\n\n\n<li>Washing too frequently or with harsh soaps<\/li>\n\n\n\n<li>Not moisturising after bathing<\/li>\n\n\n\n<li>Jobs that require frequent hand washing, outdoor work, or contact with chemicals<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Age and natural skin changes<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>As we age, our skin tends to produce less oil, which can make it drier over time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Health and genetic factors<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Your genes also play a role in determining your skin type and can make you more prone to dryness.<\/li>\n\n\n\n<li>Certain medical conditions such as allergies, eczema, diabetes, and kidney disease can cause dry skin as a symptom (<a href=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/16940-dry-skin\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-small bg-center bg-cover bg-no-repeat  undefined\" style=\"background-image:url()\" id=\"section4\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">How to treat dry skin effectively<\/h2>\n\n\n\n<p>A good skincare routine is key to treating dry skin. Using fragrance-free products with effective ingredients helps the skin stay hydrated and supports the repair of its natural moisture barrier. Here are some tips to help you restore your skin\u2019s hydration:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Choose a gentle facial cleanser<\/h3>\n\n\n\n<p>Cleanse your face with a mild, hydrating product designed for dry skin, such as <a href=\"https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\">E45 Face Foaming Cleanser.<\/a> The right cleanser will deeply clean your skin without stripping it of moisture, leaving it soft and smooth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Hydrate morning and night<\/h3>\n\n\n\n<p>If you have dry skin on your face, make sure to apply both a day cream and a night cream. At night, <a href=\"https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\">E45 Face Night Cream<\/a> is ideal for deeply moisturising and repairing dry skin. In the morning, <a href=\"https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\">E45 Face Daily Protect<\/a> provides hydration while also shielding your skin from sun exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Take care of your body<\/h3>\n\n\n\n<p>If dry skin affects your body, use a moisturising body lotion like <a href=\"https:\/\/e45.com\/uk\/product\/e45-lotion\/\">E45 Lotion<\/a>, which is clinically proven to reduce dry and flaky skin. Apply daily to keep your skin soft, smooth, and well-hydrated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Targeted treatment for dry spots<\/h3>\n\n\n\n<p>For particularly dry areas, you may need an extra boost of moisture. <a href=\"https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\">E45 CICA Sooth &amp; Repair Cream<\/a>, suitable for both face and body, is a multifunctional cream with over 90% naturally derived ingredients. It helps protect, repair, and nourish damaged skin. You can start calming dry and irritated areas within 30 minutes, with reduced redness within three days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Support from within<\/h3>\n\n\n\n<p>Hydration starts from the inside. Drink plenty of water throughout the day and try to avoid alcohol, caffeine, sugar, and salt, as these can all contribute to skin dryness. (<a href=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/16940-dry-skin\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/p>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Face Night Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Night Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Night Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"990\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002462\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\n    class=\"product-card-link\"\n    title=\"E45 Face Daily Protect\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Daily Protect\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Daily Protect<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"983\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002461\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.69<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"84\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002044\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 CICA Soothe &amp; Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 CICA Soothe &#038; Repair Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 CICA Soothe &amp; Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2768\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Foaming Cleanser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Foaming-Cleanser-150ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Foaming Cleanser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"93\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002071\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-primary\" style=\"background-image:url()\" id=\"section5\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Preventing dry skin long-term<\/h2>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-h3\">Emollients<\/h3>\n\n\n\n<p>To reduce the chances of dry skin recurring, a few lifestyle adjustments can make a big difference. Here are some tried-and-true tips to help maintain your skin\u2019s moisture balance:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Use fragrance-free and gentle products<\/li>\n\n\n\n<li>Moisturising straight after bathing while the skin is still damp<\/li>\n\n\n\n<li>Wearing gloves when doing household cleaning or dishes<\/li>\n\n\n\n<li>Keep showers short and warm, but not hot<\/li>\n\n\n\n<li>Moisturise twice daily or as often as needed<\/li>\n\n\n\n<li>Use a humidifier if the air in your home is dry<\/li>\n\n\n\n<li>Wear layers to protect your skin from cold and wind<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\" id=\"section6\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Conclusion<\/h2>\n\n\n\n<p>Dry skin is a common concern that can affect anyone, regardless of age or skin type. While it\u2019s often harmless, it can be uncomfortable and sometimes persistent without the right care. Fortunately, with a consistent skincare routine, the right products, and a few simple lifestyle changes, most cases of dry skin can be managed effectively at home.<\/p>\n\n\n\n<p>Whether your skin is occasionally dry during colder months or you\u2019re dealing with it year-round, understanding the causes and knowing how to treat and prevent dryness is the key to keeping your skin healthy, hydrated, and comfortable.<\/p>\n\n\n\n<p>Taking care of your skin doesn\u2019t need to be complicated \u2014 just consistent.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-none bg-center bg-contain bg-no-repeat  undefined is-style-secondary\" style=\"background-image:url()\" id=\"section7\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\" id=\"title-7\">Dry Skin FAQs<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-karopharma-accordions is-style-secondary\"><div class=\"container\">\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Why is my skin so dry and flaky all of a sudden?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">Sudden dryness and flakiness can be caused by a number of factors, including cold weather, low humidity, hot showers, or changes in your skincare routine. It may also be a reaction to certain soaps, detergents, or skincare products.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How do you treat dry skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p>It can help to moisturise regularly, especially after washing, and to avoid long, hot showers. Using gentle, fragrance-free products is also key.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How can I remove my dry skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">A gentle exfoliating cloth or cream may help loosen flakes, but it\u2019s important to follow up with a good moisturiser to keep skin soft and hydrated.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">What are the main causes of dry skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">Dry skin is often caused by cold weather, central heating, hot water, or using harsh soaps. Age and not moisturising often enough can also play a part.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">How to stop skin itching?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">Moisturising frequently can soothe dry, itchy skin. Try to avoid scratching and use emollients designed to calm irritation. If it continues, it\u2019s a good idea to speak with a healthcare professional.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Why is my skin so dry?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">It might be due to weather, indoor heating, bathing habits, or the products you use. Skin can also become drier as we get older.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Is baby oil good for dry skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">Baby oil can help lock in moisture, especially if applied to damp skin. However, some people prefer creams or ointments for more lasting hydration.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-karopharma-accordion\"><summary><h2 class=\"accordion-title\">Can stress cause dry skin?<\/h2><\/summary><div class=\"accordion-content\">\n<p class=\"is-style-paragraph-body-text\">Yes, stress can sometimes affect the skin, including how well it holds moisture. You might notice your skin feels drier or more sensitive during stressful times.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n\n<div class=\"product-list wp-block-karopharma-product-list\" data-testid=\"product-list\">\n      <div class=\"swiper-container\">\n      <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Intensive Barrier Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Intensive-Barrier-Repair.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Intensive-Barrier-Repair\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Intensive Barrier Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3533\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-intensive-barrier-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Bumpy Skin Smoothing Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2026\/01\/E45-Bumpy-Skin-Smoothing-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Bumpy-Skin-Smoothing-Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Bumpy Skin Smoothing Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"3526\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-bumpy-skin-smoothing-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n    class=\"product-card-link\"\n    title=\"E45 SPF30 Protecting Lip Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Protecting-Lip-Balm-10ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 SPF30 Protecting Lip Balm\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 SPF30 Protecting Lip Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2786\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-spf30-protecting-lip-balm\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Lotion-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1458\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002698\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-face-cream-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Face Cream SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Face Cream SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1447\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002692\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-after-sun-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive After Sun Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-After-Sun-Gel.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 After Sun Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive After Sun Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>12.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1433\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002983\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-kids-baby-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2024\/01\/E45-Sensitive-Spray-50SPF-Kids.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Kids &#038; Baby Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1421\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002697\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-sensitive-lotion-50.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sun Care Sensitive Lotion SPF 50+\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1386\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002696\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-lotion-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Lotion SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Lotion-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Lotion 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Lotion SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1379\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002695\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-50\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 50+\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-50SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 50SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 50+<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1370\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002694\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-sun-care-sensitive-spray-spf-30\/\n    class=\"product-card-link\"\n    title=\"E45 Sun Care Sensitive Spray SPF 30\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/12\/E45-Sensitive-Spray-30SPF.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Sensitive Spray 30SPF\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Sun Care Sensitive Spray SPF 30<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1353\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002693\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-hydrating-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Face Hydrating Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Care-Hydrating-Serum-30ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 FACE hydrating serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Hydrating Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>16.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"1006\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002463\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lips-and-dry-skin-balm\/\n    class=\"product-card-link\"\n    title=\"E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Nourishing-Balm-30ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Nourishing-Balm-30ml-GB\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lips and Dry Skin Balm \/ E45 Nourishing Balm<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>8.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"996\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002273\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-night-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Face Night Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Night-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Night Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Night Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>14.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"990\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002462\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-daily-protect\/\n    class=\"product-card-link\"\n    title=\"E45 Face Daily Protect\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/10\/E45-Face-Daily-Protect-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Face Daily Protect\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Daily Protect<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>13.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"983\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now no-resellers\" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002461\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Cream-350g.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>3.49<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002049\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Moisturising-Lotion-HC-500ml-GB-Packshot-Front-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.69<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"84\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002044\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-gel\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Gel\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Gel-100ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Anti-Itch Gel\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Gel<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"652\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002272\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-coolmousse\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Coolmousse\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2023\/01\/E45-Itch-Relief-Coolmousse-100ml-Packshot-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief Coolmousse\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Coolmousse<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"648\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002271\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-itch-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Itch Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/Itch-Relief-100g-shadow-1.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Itch Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Itch Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002055\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 CICA Soothe &amp; Repair Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-CICA-Soothe-and-Repair-Cream-50ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 CICA Soothe &#038; Repair Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 CICA Soothe &amp; Repair Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2768\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-cica-soothe-repair-cream\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-eczema-repair-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Eczema Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Eczema-Relief.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Eczema-Relief\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Eczema Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"43\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002717\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dermatitis-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Dermatitis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dermatitis-Relief-Cream-50ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dermatitis cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dermatitis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"45\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002019\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-psoriasis-relief-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Psoriasis Relief Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Psoriasis-Relief-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Psoriasis Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Psoriasis Relief Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>19.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"51\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002020\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/hc45-hydrocortisone-cream\/\n    class=\"product-card-link\"\n    title=\"HC45 Hydrocortisone Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/HC45-Cream.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"HC45 Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">HC45 Hydrocortisone Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"49\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002057\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Serum\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2025\/04\/E45-Dry-Scalp-Serum-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Serum\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Serum<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"2777\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n      <div class=\"button-wrapper\">\n    <a\n      href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-serum\/\n      target=_self\n      class=\"theme-button button-primary-color rounded-button\"\n      rel=\"noopener\"\n      title=\"Read more\"\n    >\n       Read more\n    <\/a>\n<\/div>  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-shower-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Shower Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Shower-Cream-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Shower Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Shower Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"324\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002009\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-bath-oil\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Bath Oil\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Bath-Oil-500ML_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Bath Oil\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Bath Oil<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.39<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"311\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002011\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-emollient-hand-wash-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Emollient Wash Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hand-Wash-Cream-250ml_01.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Emollient Wash Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Emollient Wash Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.89<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"304\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002014\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-dry-scalp-shampoo\/\n    class=\"product-card-link\"\n    title=\"E45 Dry Scalp Shampoo\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Dry-Scalp-Shampoo-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Dry Scalp Shampoo\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Dry Scalp Shampoo<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"320\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002008\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-rich-24h-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Rich 24H Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Rich-24hr-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Rich Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Rich 24H Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"328\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002029\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion-spray\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion Spray\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-Spray-200ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion Spray\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion Spray<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>6.49<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"91\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002021\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-moisturising-hand-cream\/\n    class=\"product-card-link\"\n    title=\"E45 Moisturising Hand Cream\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Hand-Cream-50ml-GB.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Hand Cream\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Moisturising Hand Cream<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>4.29<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"240\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002012\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-daily-care-hydrating-lotion\/\n    class=\"product-card-link\"\n    title=\"E45 Daily Care Hydrating Lotion\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Daily-Lotion-400ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45 Daily Lotion\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Daily Care Hydrating Lotion<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>5.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"246\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002027\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-foaming-cleanser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Foaming Cleanser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Foaming-Cleanser-150ml.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Foaming-Cleanser-150ml\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Foaming Cleanser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>7.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"93\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002071\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-face-care-hydrating-moisturiser\/\n    class=\"product-card-link\"\n    title=\"E45 Face Care Hydrating Moisturiser\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 500w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Hydrating-Moisturiser-50ml-Front.png 700w\"\n        sizes=\"(max-width: 400px) 250px, (max-width: 800px) 500px, 700px\"\n        alt=\"E45-Hydrating-Moisturiser-50ml-Front\"\n        class=\"img\">\n            <\/figure>\n    <div class=\"product-card-content\">\n      <div class=\"heading-wrapper\">\n        <h2 class=\"heading\">E45 Face Care Hydrating Moisturiser<\/h2>\n      <\/div>\n      <div class=\"product-card-description\"><\/div>\n              <div class=\"product-card-price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>9.99<\/bdi><\/span><\/div>\n                                    <div data-bv-show=\"inline_rating\" data-bv-product-id=\"95\" data-bv-seo=\"false\" ><\/div>\n                  <\/div>\n  <\/a>\n          <div class=\"button-wrapper buy-now \" data-testid=\"buy-now\">\n      <div class=\"buy-now-container dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002072\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                      <div class=\"swiper-slide\">\n              <div class=\"product-card\" data-testid=\"product-card\">\n  <a\n    href=https:\/\/e45.com\/uk\/product\/e45-junior-foaming-bath-milk\/\n    class=\"product-card-link\"\n    title=\"E45 Junior Foaming Bath Milk\"\n  >\n  <figure class=\"product-card-image\" data-testid=\"product-image\">\n                          <img decoding=\"async\" src=\"https:\/\/e45.com\/cdn-cgi\/image\/width=700,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png\"\n        srcset=\"https:\/\/e45.com\/cdn-cgi\/image\/width=250,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 250w,\n                https:\/\/e45.com\/cdn-cgi\/image\/width=500,format=auto\/app\/uploads\/sites\/2\/2022\/09\/E45-Jr-Foaming-Bath-Milk-500ml-GB.png 500w,\n                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dropdown-container\">\n      <button class=\"btn-cs-popup cswidget theme-button button-primary-color rounded-button\" data-asset-id=\"6073\" data-product-sku=\"1002010\" data-popup-shop-link-text=\"\" data-popup-shop-link=\"\" data-popup-shop-link-targattr=\"\" data-wtbsource=\"other-pages\">Buy now<\/button>\n    <\/div>\n  <\/div>\n  <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"swiper-scrollbar\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is my skin so dry and flaky all of a sudden?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Sudden dryness and flakiness can be caused by a number of factors, including cold weather, low humidity, hot showers, or changes in your skincare routine. It may also be a reaction to certain soaps, detergents, or skincare products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do you treat dry skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It can help to moisturise regularly, especially after washing, and to avoid long, hot showers. Using gentle, fragrance-free products is also key.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can I remove my dry skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A gentle exfoliating cloth or cream may help loosen flakes, but it\u2019s important to follow up with a good moisturiser to keep skin soft and hydrated.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the main causes of dry skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Dry skin is often caused by cold weather, central heating, hot water, or using harsh soaps. Age and not moisturising often enough can also play a part.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How to stop skin itching?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Moisturising frequently can soothe dry, itchy skin. Try to avoid scratching and use emollients designed to calm irritation. If it continues, it\u2019s a good idea to speak with a healthcare professional.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is my skin so dry?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It might be due to weather, indoor heating, bathing habits, or the products you use. Skin can also become drier as we get older.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is baby oil good for dry skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Baby oil can help lock in moisture, especially if applied to damp skin. However, some people prefer creams or ointments for more lasting hydration.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<div class=\"wp-block-karopharma-free-text pt-large pb-large bg-center bg-cover bg-no-repeat  undefined is-style-transparent\" style=\"background-image:url()\"><div class=\"free-text-wrapper container max-w-small text-left\">\n<h2 class=\"wp-block-heading is-style-heading-h2\">Sources<\/h2>\n\n\n\n<p><a href=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/16940-dry-skin\" target=\"_blank\" rel=\"noreferrer noopener\">my.clevelandclinic.org\/health\/diseases\/16940-dry-skin<br><\/a><a href=\"https:\/\/www.mayoclinic.org\/diseases-conditions\/dry-skin\/symptoms-causes\/syc-20353885\" target=\"_blank\" rel=\"noreferrer noopener\">www.mayoclinic.org\/diseases-conditions\/dry-skin\/symptoms-causes\/syc-20353885<br><\/a><a href=\"https:\/\/www.shropshiretelfordandwrekin.nhs.uk\/self-care\/mild-dry-skin\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.shropshiretelfordandwrekin.nhs.uk\/self-care\/mild-dry-skin\/<br><\/a><a href=\"https:\/\/dermnetnz.org\/topics\/dry-skin\" target=\"_blank\" rel=\"noreferrer noopener\">dermnetnz.org\/topics\/dry-skin<br><\/a><a href=\"https:\/\/www.nhs.uk\/conditions\/emollients\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.nhs.uk\/conditions\/emollients\/<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keep dry skin soft and comfortable with simple daily routines to lock in moisture and prevent tightness or irritation. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","hentry","category-skin-symptoms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dry Skin: Causes, Symptoms &amp; Treatments | E45<\/title>\n<meta name=\"description\" content=\"Uncover the secrets of maintaining healthy skin with E45&#039;s in-depth guide on Dry Skin. 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