We understand the importance of quality everyday products that care for skin with minimal fuss.
For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.
The E45 range of skincare products has been developed for different skin types and different parts of the body.
We released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.
Physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments.
E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.
We extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
