E45 HydroCell™ Firm Hydrating Body Gel Cream

Q: How quickly will I see firming results?

Visibly improves elasticity from first use.*

200 ml

A lightweight body gel cream that visibly firms and plumps the skin. With HydroCell™ technology that delivers 3x more hydration than hyaluronic acid alone.¹

Activate your skin’s hydration from within with E45 HydroCell™ Firm Body Gel Cream.

Powered by science-backed HydroCell™ technology to help stimulate the skin’s natural production of hyaluronic acid, helping your skin to hydrate itself from within for deep, long-lasting hydration.²

Formulated with Multi-Peptides, known to help improve skin elasticity for firmer, smoother and more supple-looking skin. Our refreshing, non-greasy gel-cream formula also absorbs in just 30 seconds. Ideal for daily use or evening routines. Suitable for sensitive skin.

^{1 In vivo test on HydroCell™ ingredient technology

2 Ex vivo test on HydroCell™ ingredient technology}

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Firmer, more supple skin – Multi-Peptides explained

If you've been searching for a peptide body lotion or want to know what peptides do for skin, here's the science.

What are peptides, and what do peptides do for skin?
Peptides are short chains of amino acids. In skincare, they act as skin-signalling molecules, telling skin what to do in order to support its natural collagen and elastin processes – the structural proteins that give skin its bounce and resilience.

Why this helps firm and plump skin over time:
• Multi-Peptides support the skin's own elastin and collagen activity
• HydroCell™ technology delivers superior hydration from within by activating the skin's natural production of hyaluronic acid, helping to plump and smooth the skin's surface*
• Together, they help improve skin elasticity for firmer, smoother and more supple-looking skin

Why it stays sensitive-skin-friendly:
Despite active peptides, the formula is designed around E45's sensitive-skin expertise. It’s light, non-greasy, with a natural fragrance, and dermatologically tested.

*Ex vivo test on HydroCell™ ingredient technology

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How to use E45 HydroCell™ Firm Body Gel Cream

A simple daily routine for firmer, smoother-looking skin.

1. Apply to clean skin.
2. Smooth over the body in upward, circular motions.
3. Allow 30 seconds to absorb – lightweight, non-greasy gel-cream texture.
4. Use daily to help support firmer, smoother-looking skin.

This refreshing gel-cream texture delivers hydration without a heavy or greasy feel, making it ideal for everyday use.

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Is E45 HydroCell™ Firm right for you?

If you're looking for a firming body lotion for sensitive skin, E45 HydroCell™ Firm could be right for you. It’s ideal for any skin that's lost a little firmness or elasticity, or that just wants a visibly more supple look.

This lightweight gel cream has a light, natural fragrance, absorbs in 30 seconds and feels non-greasy on the skin. Our formula is dermatologically tested and expertly formulated for sensitive skin.

It's a good fit for:

• Loss of firmness or elasticity
• Dry or dehydrated skin
• Sensitive skin
• All skin tones
• All ages

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The science behind E45 HydroCell™ Firm

HydroCell™ is an advanced ingredient technology derived from red algae, which works from within to support your skin's own hyaluronic acid production.

• Clinically proven to boost skin's own hyaluronic acid production¹
• 3× more hydration than hyaluronic acid alone²
• Visibly improves elasticity from first use

¹ In vivo test on HydroCell™ ingredient technology
² Ex vivo test on HydroCell™ ingredient technology

Find out more

Explore the full E45 HydroCell™ range

Find the formula for your skin goal – each product pairs E45 HydroCell™ technology with a targeted active, so whether you want a brightening body lotion for radiance or a BHA body lotion for texture, there’s a HydroCell™ body lotion for you.

E45 HydroCell™ Smooth Body Lotion

E45 HydroCell™ Glow Hydrating Body Serum Spray

E45 HydroCell™ Firm Hydrating Body Gel Cream

What is HydroCell™ technology?

HydroCell™ is E45’s science-backed hydration technology, designed to activate your skin’s hydration from within. The E45 HydroCell™ body lotion range works at a cellular level within the skin’s surface layers to stimulate your skin’s natural production of hyaluronic acid for deeper, longer lasting moisturisation.*

^{*Ex vivo test on HydroCell™ ingredient technology}

What do peptides do for the skin?

Peptides are short chains of amino acids that act as skin-signalling molecules. In a peptide body lotion, a Multi-Peptide complex sends a signal to the skin to stimulate its natural collagen and elastin processes – helping the skin to feel firmer and more elastic over time.

How is a gel-cream different from a regular body lotion?

A body gel cream has a lightweight, water-based feel that absorbs faster than a traditional body cream, but delivers richer hydration than a serum. It’s ideal for evening routines or layering under clothes without any greasy residue.

Can I use this if I have sensitive skin?

Yes. E45 HydroCell™ Firm is suitable for sensitive skin. The formula is gentle, with a light, natural fragrance and a non-greasy gel-cream texture.

When is the best time to apply this gel cream?

Anytime – though the gel-cream format makes it particularly good for evening routines. For best results, apply twice a day to the whole body for clinically proven hydration and visible firming results.