How is this different from a regular moisturiser with Hyaluronic Acid?

Most hyaluronic acid body lotion formulas sit on the surface of the skin. HydroCell™ works from within to boost your skin’s own hyaluronic acid production – delivering 3× more hydration than hyaluronic acid alone.*

E45 HydroCell™ Smooth Body Lotion

250 ml

A silky body lotion that gently smooths rough, bumpy skin. With HydroCell™ technology that delivers 3x more hydration than hyaluronic acid alone.¹

Activate your skin’s hydration from within with E45 HydroCell™ Smooth Body Lotion.

Powered by science-backed HydroCell™ technology to help stimulate the skin’s natural production of hyaluronic acid, helping your skin to hydrate itself for deep, long-lasting hydration.²

Powered by a blend of BHA (Salicylic Acid) and PHA, E45 HydroCell™ Smooth Body Lotion helps to gently exfoliate rough, bumpy and uneven skin texture for smoother, softer-feeling skin, while the silky, non-greasy formula absorbs in just 30 seconds. Suitable for sensitive skin.

^{1 In vivo test on HydroCell™ ingredient technology}
^{2 Ex vivo test on HydroCell™ ingredient technology}

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Gentle exfoliation for smoother skin – BHA + PHA explained

If you've ever wondered what BHA does for skin, or whether a salicylic acid body lotion can really be gentle, here’s the info you need.

What does BHA (Salicylic Acid) do for skin?
BHA is an oil-soluble exfoliant which works inside the pore to help smooth rough, bumpy texture and clear away dead surface skin cells – a key reason it’s useful in body lotions for rough skin.

What does PHA do for skin?
PHA (Polyhydroxy Acid) is a gentle surface exfoliant that helps refine skin texture whilst supporting the skin barrier.

Why this combination works:
• BHA exfoliates within the pore
• PHA refines the surface and supports the barrier
• Together, they smooth without stripping

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How to use E45 HydroCell™ Smooth Body Lotion

A daily hydrating body lotion routine designed to smooth rough, uneven skin while remaining suitable for sensitive skin.

1. Apply to damp skin after showering for best absorption.
2. Smooth over the body in upward motions.
3. Allow 30 seconds to absorb – no greasy residue.
4. Use daily for clinically proven hydration results.

Ideal for rough, dry or uneven areas, or for all-over daily use.

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Is E45 HydroCell™ Smooth right for you?

If you're looking for the best body lotion for dry sensitive skin that also tackles rough or bumpy texture, E45 HydroCell™ Smooth is for you.

The silky, ultra-lightweight formula has a light, natural fragrance, absorbs in 30 seconds and feels non-greasy on the skin. Our formula is dermatologically tested and expert-formulated for sensitive skin.

It's a good fit for:

• Sensitive skin
• Dry skin
• Rough or bumpy skin
• Normal skin
• All skin tones

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The science behind E45 HydroCell™ Smooth

HydroCell™ is an advanced ingredient technology derived from red algae, which works from within to support your skin's own hyaluronic acid production.

• Clinically proven to boost the skin's own hyaluronic acid production¹
• 3× more hydration than hyaluronic acid alone²
• Visibly improves elasticity from first use

¹ In vivo test on HydroCell™ ingredient technology
² Ex vivo test on HydroCell™ ingredient technolog

Find out more

Explore the full E45 HydroCell™ range

Find the formula for your skin goal – each product pairs E45 HydroCell™ technology with a targeted active, so whether you want a brightening body lotion for radiance or a firming body cream for elasticity, there’s a HydroCell™ body lotion for you.

E45 HydroCell™ Smooth Body Lotion

E45 HydroCell™ Glow Hydrating Body Serum Spray

E45 HydroCell™ Firm Hydrating Body Gel Cream

What is HydroCell™ technology?

HydroCell™ is E45’s science-backed hydration technology, designed to activate your skin’s hydration from within. The E45 HydroCell™ body lotion range works at a cellular level within the skin’s surface layers to stimulate your skin’s natural production of hyaluronic acid for deeper, longer lasting moisturisation.*

^{*Ex vivo test on HydroCell™ ingredient technology}

Can I use this lotion if I have sensitive skin?

Yes. E45 HydroCell™ Smooth is suitable for sensitive skin. Although it contains BHA (Salicylic Acid) and PHA, the formula is designed to gently exfoliate while supporting the skin barrier, with a light, natural fragrance.